Yuppie, an acronym for "Young Urban Professional," is a term coined by the advertising industry to describe a demographic of people, primarily composed of the Baby Boomer generation. Most commonly, they are highly educated and economically upwardly mobile, aged from early twenties to early- to mid-thirties. Yuppies tend to hold jobs in the professional sectors, with incomes that place them in the upper-middle economic class. The term "Yuppie" emerged in the early 1980s. Although the original yuppies were "young," the term now applies as well to people of middle age.

Syndicated newspaper columnist Bob Greene has been accused of having stolen the term "Yuppie" in one of his columns in the early 1980s, plagiarizing Alice Kahn who famously wrote about them in the East Bay Express in 1982, but the first known citation of the word is in a May 13, 1981 article titled "Chicago: City on the brink" by R. C. Longworth in the Chicago Tribune.

The term is often used pejoratively, with connotations of selfishness, materialism, and superficiality. In the novel A Very British Coup, Prime Minister Harry Perkins comments on the greed of yuppies in a speech. In the United States, yuppie is frequently used in to describe anything that would appeal to American upper-middle-class tastes, including cars, supermarkets, and styles of decor.

The yuppie stereotype

The term "yuppies" has come to refer to more than just a demographic profile; it is also a psychographic and geographic profile. It describes a set of behavioral and psychographic attributes that have come to constitute a commonly believed stereotype.

According to the stereotype, yuppies are more conservative than the hippies who preceded them. (In reality, many of the early yuppies were actually hippies in the 1960s.) Dispensing with the social causes of the hippies (who themselves had shed traditional values), yuppies tend to be "work hard, play hard" types. A cinematic example is the character Bud Fox, played by Charlie Sheen, in the movie Wall Street.

Yuppies tend to value material goods (especially trendy things) and are also supposed to have "bad taste" in that they buy expensive things merely for the sake of buying expensive things. An example would be the "yuppie" stereotype of those with a love for Starbucks coffee. In particular this can apply to their stocks, luxury automobiles (e.g. BMW, Lexus, Mercedes-Benz, Saab, Audi), sport utility vehicles, development houses, and technological gadgets, particularly cell phones, laptops, and PDAs. See Conspicuous consumption.

The yuppies' fast-paced pursuit of material goods can have unintended consequences. Usually in a hurry, yuppies rely heavily on exorbitantly priced convenience goods and services, such as the occasionally ridiculed usage of the coffee house franchise Starbucks. Many of these yuppies are said to be "credit posers" and undertake a large amount of debt to maintain their outward image. Some of them, like the lower class, live "paycheck-to-paycheck"—their paychecks are just larger.

Heavily influenced by a competitive corporate environment, yuppies often value those behaviors that they have found useful in gaining upward mobility and hence income and status. They often take their corporate values home to their spouses and children. Being "time poor," their family relations can become difficult to sustain. Ironically, their dense calendars are often mirrored and exacerbated by their children's, with every moment scheduled to fulfill athletic, artistic, and social obligations. Maintaining this way of life can be mentally exhausting. They frequently move every few years to follow their job, further straining their family. This fast-paced lifestyle has been termed a rat race.

According to the stereotype, there is a certain air of informality about them, yet an entire code of unwritten etiquette can govern their activities from golf, tennis and Lacrosse to luncheons at trendy cocktail bars. Many Yuppies today have begun to reflect the non-homicidal attitudes of one of the better-known and more notorious depictions of a yuppie, Bret Easton Ellis' character Patrick Bateman. From Ellis' controversial 1991 novel, American Psycho, a satire lambasting the values of yuppies with a hyper-materialistic, murderously self-absorbed protagonist, Bateman excels at appearing outwardly concerned with social issues while inwardly remaining completely uncaring.

Yuppies tend to be associated with city or suburban dwellers. The term is commonly used by rural folk and good ol' boys in reference to people who live the stereotypical urban or suburban lifestyle. Entire city districts have been associated with the yuppie phenomenon; in the 1980s and 1990s, San Francisco's formerly working-class Noe Valley neighborhood is similarly afflicted with yuppie-ism, not to mention Houston's Midtown, Boston's South End, and Galleria districts (Houston's Midtown was once dominated by Vietnamese-run businesses until lofts were built in the mid-1990s). Similar accusations have been levelled against expensively renovated areas—usually low-rent communities—in a number of other cities around the world. See gentrification.

Related terms

• A Yumpie is a "young upwardly-mobile person". While this term is far less common, many confuse the derivation for Yuppie with that of Yumpie, and the two express broadly the same connotations anyway. Some sources (textbooks, even) state that yuppie actually stands for "young upwardly-mobile person".
• Yippie is sometimes used to refer to a person with hippie values and attire but with yuppie consumer habits. However it is most often used to describe members of the Youth International Party, whom have radically different views than the average yuppie.
• A Yupster is a yuppie hipster, an upper-middle class professional who participates in the hipster cultural scene.
• Buppie is a black urban professional.
• Guppie is a gay yuppie.
• Puppie is a poor urban professional.
• Yupmo is a crossover between a yuppie and an emo.
• Yuppify and yuppification are terms used in place of the words gentrify and gentrification but with similarly negative connotations.
• A yuppie slum or yuppie ghetto refers to any neighborhood that is largely populated by a young well-off crowd, but often has other connotations of gentrification and rising rental and dining costs in a previously low-rent neighborhood.
• A yuppie food stamp is a crisp US$20 note issued by an ATM.
• DINKs (also DINKY in the UK) are well-off couples who often have much in common with "yuppies". The label is an acronym for Dual Income, No Kids ^*.
• SITCOMs are former yuppies or DINKs. The label is an acronym for Single Income Two Children Oppressive Mortgage.
• Yuppicide is the killing of Yuppies, and vehicular yuppicide is the act of wrecking a yuppie's BMW. A New York-based hardcore/punk band in the 1990s called themselves Yuppicide.
• Yuppie Flu is a term formerly applied to Chronic fatigue syndrome, before that condition's general acceptance as a genuine medical problem.
• Organic Yuppies is a term used in the UK for yuppies and middle class thirtysomethings obsessed with food and wine.
• David Brooks characterized yuppies as bourgeois bohemians, or Bobos, in his book Bobos in Paradise. (Aka Trustifarians.)
• A variation, yuffie, is a young-urban-failure, or more generally a failed yuppie.
• Boughie (pronounced Bōō-zhee—an abbreviation of the word Bourgeois), is a derogatory term originated in African American Vernacular English, and used to describe an African-American of lower-class origins, who has elevated into "upper-crust", and has forgotten (or, has chosen to forget) about their true origins. Boughies tend to have fancy or refined tastes, style, and manner in the interest of appearing more cultured or sophisticated than their ordinary upbringing would suggest. The term is used prominently by many black stand-up comedians, in urban films like Boyz N the Hood (1991), and in television sitcoms such as The Jeffersons.

See also

• Hippie
• Yippie
• Hipster
• Model Minority
• Sellout

References

Social groups | Subcultures | Stereotypes

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