VIA (ВИА) in Russian is the abreviation of Вокально-Инструментальный Ансамбль Vokal'no-Instrumental'nyy ansambl' (Vocal-Insturmental Ensemble). E.g. VIA Gra (ВИА Гра)
There are five companies that go by the name VIA:
VIA Technologies, a Taiwanese manufacturer of integrated circuits