Tequila is a strong distilled alcoholic beverage made primarily in the area surrounding Tequila, a town in the western Mexican state of Jalisco, 50 km from Guadalajara. It is made from the agave plant (also called Maguey) - a succulent, similar to the lily, which is native to Mexico.
Tequila made only from agave sugars must be made in Mexico, and is marked Hecho en México (made in Mexico). Bulk agave syrup, usually derived from wild agave, may be exported, and often has other sugars added, and caramel for colouring. Agave syrup or nectar is about 90% fructose, and is often used as a sweetener and a safe substitute for table sugar. It is marketed as a natural sweetener with a low glycemic index. A person trained in the facts of Tequila history, Tequila production, and Mexican Folklore is called a Tequilero.
Tequila was first produced in the 16th century near the location of the city of Tequila which was not officially established until 1656. The Aztec peoples had previously made a fermented beverage from the agave plant which they called octli (later, and more popularly called pulque), long before the Spanish arrived in 1521. When the Spanish conquerors ran out of their own brandy, they began to distill this agave drink to produce North America's first indigenous distilled spirit.
Some 80 years later, around 1600, Don Pedro Sánchez de Tagle, the Marquis of Altamira, began mass-producing tequila at the first factory in the territory of modern-day Jalisco. By 1608, the colonial governor of Nueva Galicia had begun to tax his products.
The tequila that is popular today was first mass-produced in the early 1800s in Guadalajara, Mexico. 1800 Tequila is marketed today in commemoration of the year in which the first successfully aged Tequila was produced. Several large batches of Tequila produced in 1800 (although not of the original single batch) have survived the test of time and are marketed today for commercial consumption. This premium Tequila is a tribute to the earliest master Tequila blenders.
In fact, most well known tequila brands are owned by large multinational corporations including: Cazadores,Herradura, Sauza and Cuervo. However, there are over 100 distilleries making over six hundred brands of tequila in Mexico and over 2,000 brand names have been registered.
Other key elements of the agreement include:
It is a common misconception that some tequilas contain a 'worm' in the bottle. Only certain mezcals, usually from the state of Oaxaca, are ever sold con gusano, and that only began as a marketing gimmick in the 1940s. The worm is actually the larval form of the moth Hipopta agavis that lives on the agave plant. Finding one in the plant during processing indicates an infestation and, correspondingly, a lower quality product. (Note: for more information on how tequila is made, see mezcal.) However this misconception continues, and even with all the effort and marking to represent Tequila as a premium product -- similar to the way Cognac is viewed in relation to brandy -- there are some opportunist producers for the shooters and fun market who blur these boundaries.
In the 2000s, a distributor known for their Tequilas, launched Villa Lobos, a vodka which had the unique selling point that it too featured the "agave worm". The marketing of this product highlighted the drinks links with Tequilas and said that it was developed in reaction to the Tequila crisis of the previous years.
There is a very distinctive taste difference between the different types of tequila. The most notable being a "bite" that tequila is famous for. This "bite" is more common with the lower end "gold" tequilas and is mostly due to additives that are less expensive than 100% agave.
See also: List of Tequila brands
Tequila may be drunk straight, as with whiskey, or as an ingredient in other drinks.
A single shot of tequila is often served with salt and a slice of lemon or lime. This is called "tequila cruda" and is sometimes referred to as "training wheels". The drinker moistens the back of their hand below the index finger (usually by licking) and pours on the salt. Then the salt is licked off the hand, tequila is drunk and the fruit slice is quickly bitten. It is common for groups of drinkers to do this simultaneously. The salt lessens the "burn" of the tequila and the sour fruit balances and enhances the flavor. This is rarely done with aged tequilas due to their smoother character. In Germany and some other countries, aged (gold) tequila is sometimes consumed in much the same way, substituting cinnamon and slices of orange for salt and lemon. In Mexico this is not common.
To request tequila without these additional items, one can request tequila "tall and neat, without crutches", and the drink will be served in a tall and slender glass known as a caballito (ka-bah-yee-to).
Tequila is a popular topic of song, and many notable songs from Jimmy Buffett's "Margaritaville" to The Eagles' "Tequila Sunrise" have been written on the topic.
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