A tagline is a variant of an advertising slogan typically used in movie marketing, commercials, and websites. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a film, or to reinforce the subject's memory of a product or website. Some taglines are successful enough to warrant inclusion in popular culture, often becoming snowclones.

Examples of famous movie/T.V. taglines are:

• Alien - In space, no one can hear you scream.
• Jaws 2 - Just when you thought it was safe to go back in the water.
• Love Story - Love means never having to say you're sorry.
• Star Trek - To boldly go where no man has gone before.
• The X-Files - The truth is out there.

The term tagline was also used in the realm of computer bulletin board systems (BBS) of the late 1970s, 1980s and part of the 1990s to indicate a one-line pithy quote which may or may not be related to the particular message. In some cases it indicated the software used to read messages posted on the BBS.

See also

• List of taglines in film
• Strapline

Advertising | Film | Phrases | Marketing

Tagline | Tagline | Таглайн