Small print refers to the practice of including necessary legal terms, warnings, disclaimers or other phrases in small writing on commercial or contractual documents. Small print is usually included at the end or bottom of a document, in a smaller type size.

Some countries require by law certain information to be included on advertisements or leaflets offering goods or services. Advertisers include this information in small print in order to meet the requirements with minimum effort.

In other cases, small print is used to preempt claims of false advertising with statements such as the common "Dramatization" or "Actors shown". In extreme cases these subtle notices may not be considered sufficient, but they can considerably strengthen a company's defense.

Unscrupulous businesses may use jargon in contractual small print to conceal terms disadvantageous to the other party, or to obscure legal rights and obligations. Consumer protection laws have been enacted in several jurisdictions in order to combat this.

An equivalent term often used in the United States is fine print.

"The large print giveth, and the small print taketh away." -- Tom Waits

Promotion and marketing communications