In the modern world, sincerity is the elusive virtue of speaking truly about one's feelings, thoughts, desires. Sincere expression carries risks to the speaker, since the ordinary screens used in everyday life are opened to the outside world. At the same time, we expect our friends, our lovers, our leaders "to be sincere."
Surprisingly, sincerity has not always been regarded a virtue in Western culture. It appears to have become an ideal for the first time in Europe and North America in the 17th century; and it gained considerable momentum during the Romantic movement, when sincerity was first celebrated as an artistic and social ideal. Indeed, in mid- to late-nineteenth century America, sincerity was an idea reflected in mannerisms, hairstyles, women's dress, and the literature of the time.
More recently, sincerity has been under assault by several modern developments such as psychoanalysis and postmodern developments such as deconstruction. More and more, scholars view sincerity as a construct rather than a moral virtue.
Literary critic Lionel Trilling dealt with the subject of sincerity, its roots, its evolution, its moral quotient, and its relationship to authenticity in a series of lectures published under the title Sincerity and Authenticity.
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