Product Design is defined as the idea generation, concept development, testing and manufacturing or implementation of a physical object or service. It is possibly the evolution of former discipline name - Industrial Design. Product Designers conceptualise and evaluate ideas, making them tangible through products. Designers deal with aspects of technology, ergonomics, usability, human factors, material technology and qualities.

Product designers are equipped with the skills neaded to bring products from conception to market. They should also have the ability to manage design projects, and subcontract areas to other sectors of the design industry.

Colleges such as Central Saint Martins in London have upgraded the name of their degree studies from Industrial to Product Design in recent decades. Other recognised international colleges to study an undergraduate degree in Product Design include:

• The Georgia Institute of Technology (Atlanta, Georgia)
• Stanford University Joint Program in Design (Palo Alto, California)
• Politectino di Milano (Milan)
• Elisava (Barcelona)
• Art Center College of Design (Pasadena, California)
• Pratt Institute (Brooklyn, New York)
• National Institute of Design (Ahmedabad)
• HfG Offenbach, College of Art and Design, (Germany)
• Parsons The New School for Design (New York City)
• Coventry University (England)
• Swinburne University of Technology (Australia)
• Savannah College of Art and Design (Savannah, Georgia)
• Sheffield Hallam University (England)
• TU Delft (Delft, Netherlands)
• TU Eindhoven (Eindhoven, Netherlands)