A merit good is defined in economics as a good that is under consumed if provided by the market mechanism because individuals typically consider how the good benefits them as individuals rather than the benefits that consumption generates for others in society. In economic terms, this is because the positive externalities of the good are not internalized by consumers. To increase efficiency, the state may choose to encourage greater production or consumption of a merit good through regulation, subsidies or to produce the good itself.
Goods typically considered to be merit goods include education and preventive healthcare.
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"Merit good".
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