Jeans are trousers made from denim. Originally work clothes, they became popular among teenagers starting in the 1950s. Historic brands include Levi's and Wrangler. Today Jeans are a very popular form of casual dress around the world and come in many styles and colors.
Jeans were first created in Genoa, Italy when the city was an independent Republic and a naval power. The first were made for the Genoese Navy because it required all-purpose trousers for its sailors that could be worn wet or dry, and whose legs could easily be rolled up to wear while swabbing the deck. These jeans would be laundered by dragging them in large mesh nets behind the ship, and the sea water would bleach them white. The first denim came from Nîmes, France, hence de Nimes, the name of the fabric. The French word for these trousers was anchored around their word for Genoa. The French bleu de Gênes, from the Italian blu di Genova, literally the "blue of Genoa" dye of their fabric, is the root of the names for these trousers, "jeans" and "blue jeans", today.
Circa 1872, jeans made a formal arrival in America. Levi Strauss was a Bavarian dry goods merchant living in San Francisco. One of Levi's customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co wholesale house. After one of Jacob's customers kept purchasing cloth to reinforce torn trousers, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Jacobs did not have the required money to purchase a patent, so he wrote to Levi suggesting that they both go into business together. After Strauss accepted Davis's offer, on May 20, 1873, the two men received patent #139,121, a patent for an "Improvement in Fastening Pocket-Openings", from the United States Patent and Trademark Office, and the blue jeans, as we know it today, was born.
Outside of the United States, particularly in Russian popular culture, blue jeans (джинсы) were and are fashionable, symbolizing American culture and the good life. Being imported American products, especially in the case of the Soviet Union which restricted hard currency imports, they were somewhat expensive. In Spain they are known as "vaqueros" or "cowboys" and in Chinese, jeans are known as niuzaiku (SC: 牛仔裤), literally, "cowboy pants" (trousers), indicating their association with the American West, cowboy culture, and outdoors work.
Most people prefer not to iron or press their jeans, but wear them somewhat wrinkled and creased, sometimes with stains, tears, or holes for a more rugged and casual look.
Today, types of jeans range from every-day wear to highly fashionable, with a range of prices (from tens to hundreds of dollars US or equivalent) to match.
Rises in jeans (the distance from the crotch to the waistband) range from high-waisted to superlow-rise. See Lowrise jeans.
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