Internal marketing (IM) is an ongoing process that occurs strictly within a company or organization whereby the functional process aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience.

Key concepts of internal marketing include:

• IM functioning as a continual internal 'upskilling' process.

• Alignment of the organization’s purpose with employee behavior.
• Employees internalizing the core values of the organization.
• Motivation, reframing and empowerment of employee attitude.
• Inside-out managemnet approach.
• Retaining a positive customer experience throughout the business objectives

Marketing

References