Folklore is the body of verbal expressive culture, including tales, legends, oral history, proverbs, jokes, popular beliefs current among a particular population, comprising the oral tradition of that culture, subculture, or group. The academic and usually ethnographic study of folklore is known as folkloristics.
The term was coined in 1846 by an Englishman, William Thoms, who wanted to use an Anglo-Saxon term for what was then called "popular antiquities." Johann Gottfried von Herder first advocated the deliberate recording and preservation of folklore to document the authentic spirit, tradition, and identity of the German people; the belief that there can be such authenticity is one of the tenets of the romantic nationalism which Herder developed. The definition most widely accepted by current scholars of the field is "artistic communication in small groups," coined by Dan Ben-Amos a scholar at the University of Pennsylvania, and the term, and the associated field of study, now include non-verbal art forms and customary practices.
On the other hand, folklore can be used to accurately describe a figurative narrative, which has no sacred or religious content. In the Jungian view, which is but one method of analysis, it may instead pertain to unconscious psychological patterns, instincts or archetypes of the mind. This lore may or may not have components of the fantastic (such as magic, ethereal beings or the personification of inanimate objects). These folktales may or may not emerge from a religious tradition, but nevertheless speak to deep psychological issues. The familiar folklore, "Hansel and Gretel," is an example of this fine line. The manifest purpose of the tale may primarily be one of mundane instruction regarding forest safety or secondarily a cautionary tale about the dangers of famine to large families, but its latent meaning may evoke a strong emotional response due to the widely-understood themes and motifs such as “The Terrible Mother”, “Death,” and “Atonement with the Father.” There can be both a moral and psychological scope to the work, as well as entertainment value, depending upon the nature of the teller, the style of the telling, the ages of the audience members, and the overall context of the performance. Folklorists generally resist universal interpretations of narratives and, wherever possible, analyze oral versions of tellings in specific contexts, rather than print sources, which often show the work or bias of the writer or editor.
Contemporary folklore common in the Western world includes the urban legend and the conspiracy theory. There are many forms of folklore that are so common, however, that most people do not consider them to be folklore, such as riddles, children's rhymes and ghost stories, rumors, gossip, ethnic stereotypes, and holiday customs and life-cycle rituals. UFO abduction narratives can be seen, in some sense, to refigure the tales of pre-Christian Europe, or even such tales in the Bible as the Ascent of Elijah to heaven. Adrienne Mayor, in introducing a bibliography on the topic, noted that most modern folklorists are largely unaware of classical parallels and precedents, in materials that are only partly represented by the familiar designation Aesopica: "Ancient Greek and Roman literature contains rich troves of folklore and popular beliefs, many of which have counterparts in modern contemporary legends" (Mayor, 2000).
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