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Environmental graphic design (EGD), according to the Society for Environmental Graphic Design , is a design profession embracing many design disciplines including graphic design, architecture, industrial design and landscape architecture. Practitioners in this field are concerned with the visual aspects of wayfinding, communicating identity and brands, information design, and shaping a sense of place. The word "environmental" sometimes causes confusion in reference to the profession and bears no relationsip to the natural environment per se nor does is it relate to environmental engineering. "Environmental" is this case refers to the three-dimensional world and the practice of design in a 3D versus 2D realm. Conventional graphic design is normally associated with information design in a two-dimensional medium such as paper or the web as viewed on a 2D computer screen. Many practitioners of EGD began in the practice of graphic design and the addition of "environmental" was meant to clarify their practice as functioning in three dimensions. A great variety of work is produced by environmental graphic designers including the design and planning of sign programs, wayfinding consulting, exhibit and interpretive design, entertainment environments, retail design, information design including maps, as well as memorial and donor recognition programs.

Design | Landscape architecture

 

This article is licensed under the GNU Free Documentation License. It uses material from the "Environmental graphic design".

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