Electroclash describes a style of fashion, music, and attitude that fuses new wave, punk, & electronic dance music with somewhat campy and absurdist post-industrial detachment in addition to vampy and/or camp sexuality. The movement combines the 1980s electropop/New Wave/Italo disco sound by means of synthesizers and drum machines. Visuals that are affiliated with electroclash often resemble or directly allude to post-1970's Westwood and Warhol fashion/art scenes, the mid-70's, Kraftwerk-ian German influences and early-80's New York Downtown dystopian avant-garde à la Liquid Sky.
The name derives from the early 80's electropop bands who provide the majority of the musical influence. Lyrics are generally tongue-in-cheek and punk inspired, and often more given to attitude and pose than poetics or theme; while the vocal delivery is typically atonal to the point of caricature. The deadpan style of the band The Flying Lizards could also be considered an influence.
In contrast to the American gay clubnights, the International DJ Gigolo nights held by DJ Hell in Munich around the same time attracted a predominatly heterosexual crowd. In Berlin where the style peaked around 2002, Electroclash was so omnipresent that almost any trendy club would incorporate the style. Electroclash Parties were topping the lists of young tourist guides.
In subsequent years, scenes in other cities and areas, such as in Southern California, spawned loosely affiliated, and generally more "serious" 80s homage projects adopting the electroclash moniker. The lyrical subjects and themes were often taken more seriously and were considerably darker than those of the original East Coast style, toning down the original tongue-in-cheek flavor of the genre.
By the mid-2000's, 'electroclash' had become a popular synonym for "80s retro dance music." The genre has since gone on to be associated more strongly with international rather than U.S. scenes; dominant now in Berlin, Barcelona, and Mexico City rather than New York, Detroit and San Francisco. In the UK, electroclash has been most popular in both the alternative gay scene and parts of the Goth scene, with nights like Nag Nag Nag, The Cock, Anti-Social, Death Disco, Electrogogo and Fuck The Pain Away. For a time, the scene was synonymous with the Hoxton area of London.
A bleakly ironic, but indulgently hyper-sexual post-feminist/post-9/11 stance is often evident in the themes of many Electroclash outfits. The genre is generally not a musical style as much as a kitsch-ily cold distanced stance - infected by exhibitionist sexuality and a winking fetish-isation of wealth, indulgence, consumption, and glamour culture - directly reflecting back to the trend's roots in gay club culture. Style is definitely the victor over substance, as a point of pride.
But perhaps more exactly, "electroclash" is an aesthetic approach to a certain set of musical ideas and instruments, similar to "art rock" in that it's not so much a style as a way of doing things. This approach to electronic music--some distinguishing features being a proclivity towards aggressive, defiant lyrics (and performance persona) and deceptively simple, "retro" arrangements--is what denotes it as different from synthpop, IDM, or other branches of electronica.
Arguably, the movement has more in common with 'Paris Is Burning' style personal projection and dress-up than it has with any element of a musical genre. Essentially the trend of Electroclash, as fashion and pose, is its own driving force - the stylistic affectation is more important than anything going on in the actual music. The "band" Fischerspooner is an example of this philosophy in action - featuring indulgent, elaborately staged 1980s homage live shows with over-the-top backdrops, dramatic interludes, and costuming - rendering the music itself almost an afterthought to the production and image-making of the project.
Electroclash | Electroclash | Electroclash | Electroclash | Electroclash | Электроклэш
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