Cult television, like cult figures, cult film and cult radio, attracts a band of aficionados, known as a cult following, devoted to a specific television program or unreal universe.
What exactly makes something "cult" is widely debated. Some popular and strongly interconnected definitions are:
Obscurity often makes programs more popular with intense fans. Many shows that some people found strongly compelling were not hits in their original runs, and quite a few well-loved shows had only a season (or less) worth of material.
The internet has also been instrumental in growing TV series cults through inter-fan communication. Previously, a cult required enough people to support local clubs, conventions and book publishing to raise fan communications beyond the monthly newsletter level. Now many intense fans communicate daily with others about the programs they are fans of, and can access vast stores of information on websites. Even if there are only a few dozen people worldwide interested in a program.
The internet is also increasingly a platform for publishing cult shows. Programs like Happy Tree Friends and Queer Duck both went from online hobbies to broadcast cult TV. Others like Homestar Runner are immensely popular without any traditional TV presence.
As it has become easier to make, distribute and promote TV programs, there has been a correlated increase in material of low popularity. This correlation is partially explained by the Long Tail theory. According to the theory, if these things become yet easier, we will see yet more niche programming produced and mainstream material will eventually make up a substantially lower proportion of all programming.
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"Cult television".
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