A buyer, sometimes called a "merchandiser," is a person who purchases finished goods, typically for resale, for a firm, government, or organization. (A person who purchases material used to make goods is called a purchasing agent.)

In product management, buyer is the entity that decides to obtain the product.

See also

• Merchant

External links

• Career: Buyers and Purchasing Agents
• Purchasing Managers, Buyers, and Purchasing Agents

Business and financial operations occupations