Broadsheet is the largest of the various newspaper formats and is characterized by long vertical pages (typically 22 inches or more).
Other newspaper formats include:
In the United States the traditional dimensions for the front page half of a broadsheet are 15 inches wide by 22 3/4 inches long. However in efforts to save newsprint costs many U.S. newspapers (including The Wall Street Journal) are downsizing to 12 inches wide by 22 3/4 inches long for a folded page.
The two versions of the broadsheet are:
In uncommon instances an entire newspaper can be a two-page half broadsheet or four-page full broadsheet. Totally self-contained advertising circulars inserted in a newspaper in the same format are referred to as broadsheets.
Broadsheets typically are also folded horizontally in half to accommodate newstand display space. The horizontal fold however does not affect the page numbers and the content remains vertical. The most important newspaper stories are placed "above the (horizontal) fold." This contrasts with tabloids which typically do not have a horizontal fold (although tabloids usually have the four page to a sheet spread format).
Historically, broadsheets were developed when in 1712 a tax was placed on British newspapers based on the number of their pages.
The broadsheet has since emerged as the most popular format for the dissemination of printed news. The world's most widely circulated English language daily broadsheet is The Times of India, a leading English language daily newspaper from India, followed closely by The New York Times from the United States, according to the Audit Bureau of Circulations.
With profit margins narrowing for newspapers in the wake of compeitition from broadcast, cable television, and the internet, newspapers are looking to standardize the size of the newsprint roll. The Wall Street Journal with its 15-inch wide frontpage was printed on 60-inch web newsprint. Early adopters in the downsizing of broadsheets initially used a 50-inch web (12 1/2 inch front pages). However the 48-inch web is now rapidly becoming the definitive standard in the U.S. One of the big holdouts on the downsizing is the New York Times which said it would stick to its 54-inch web (13 1/2 inch front page) but it has said it is reconsidering in light of the Wall Street Journal's decision to adopt the standard.
The smaller newspapers also have the advantage of being easier to handle particularly among commuters.
Broadsheet newspapers are commonly perceived to be more intellectual in content than their tabloid counterparts, using their greater size to examine stories in more depth, while less often carrying sensationalist and celebrity material. This distinction is most obvious on the front page: whereas tabloids tend to have a single story dominated by a headline, broadsheets allow two or more stories to be displayed, the most important at the top of the page - "above the fold."
However, while this distinction is widely used it is at best a generalization, and the term "tabloid" technically refers only to the paper's size. Some tabloid papers (particularly the Daily Mail and Daily Express) often use phrases such as "broadsheet quality in a tabloid format" to distinguish themselves from the "tabloid" reputation. In addition, broadsheets often publish supplements, such as sports reviews and less news-oriented content (e.g. the Guardian's "G2" (formerly) or the Times's "Times 2"), in tabloid format.
Other prominent UK broadsheets include The Herald, which is not a true national newspaper, as it is mostly distributed in Scotland. The Financial Times is also printed and sold in other countries; as the British equivalent of the Wall Street Journal, it lends its most detailed attention to financial news.
The average circulation of the Times is around 656,000 and the Telegraph sells 908,000 copies daily, while the circulations of the Guardian and Independent are more approximately 380,000 and 240,000. The Financial Times sells over 440,000 copies, the Scotsman maybe 70,000 (all figures July 2006).
The main motivation cited for this shift is that commuters prefer papers which they can hold easily on public transport, and it is presumably hoped that other readers will also find the smaller formats more convenient. It remains to be seen how this shake-up will affect the usage of the term "broadsheet".
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"Broadsheet".
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