Online and call-in polls are particularly at risk of this error, because the respondents are self-selected. At best, this means the people who care most about an issue will answer; at worst, people listening to a particular radio host, or on a political mailing list, flood the poll.
Biased samples are not always an attempt to mislead: in 1936, in the early days of opinion polling, the American Literary Digest magazine called two million random telephone numbers, questioned the people who answered, and predicted the election result. They got it wrong because, at the time, telephones were far from universal, and telephone owners were not a good sample of the electorate as a whole. In contrast, a poll of only 50,000 citizens selected by George Gallup's organization successfully predicted the result, leading to the popularity of the Gallup poll.
A special case of this is the spotlight fallacy. This is the fallacy of assuming that all of a group correspond to those members that receive most attention, from the media or otherwise.
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