Yamaha Motor Company Limited (ヤマハ発動機株式会社) , a Japanese motorized vehicle-producing company, was initially part of the Yamaha Corporation. After expanding Yamaha Corporation into the world's biggest piano maker, then Yamaha CEO Genichi Kawakami took Yamaha into the field of motorized vehicles on July 1, 1955. Yamaha Motor is the world's second largest producer of motorcycles. It also produces many other motorized vehicles such as all-terrain vehicles, boats, snowmobiles, outboard motors, and personal watercraft.
In 2000, Toyota and Yamaha Corporation made a capital alliance where Toyota paid Yamaha Corporation 10.5 billion yen for a 5 per cent share in Yamaha Motor Company while Yamaha and Yamaha Motor each bought 500,000 shares of Toyota stock in return.
In 2005, Yamaha announced the creation of "Star Motorcycles," a new standalone brand name for its cruiser series of motorcycles. Although a separate brand, Star motorcycles continue to be sold at Yamaha dealerships.
Yamaha also tunes engines for other manufacturers, Toyota being one of them. Yamaha logos are, for instance, found on the Toyota S engines.* and also built the Toyota 2000GT and was responsible for the Datsun 240Z
Yamaha is also one of the big 4 companies in the Personal water craft market.
Yamaha | Motorcycle manufacturers | Scooter manufacturers | Motorcycle racing teams
Yamaha Motor Corporation | Yamaha Motor Corporation | Yamaha Motor Corporation | Yamaha (motorfiets) | ヤマハ発動機 | Yamaha Motor Corporation | 山葉發動機株式會社
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