A white paper is an authoritative report; a government report outlining policy; or a document whose purpose is to educate industry customers or collect leads for a company. White papers are used to help people make decisions.
In modern British or Irish terminology, a White Paper is a statement of government policy. It is called white paper because originally these were thin documents quickly bound in white paper without a formal cover, as opposed to the blue bindings of most government reports.
Government white papers
In the
Commonwealth of Nations, "white paper" is an informal name for a parliamentary paper; in the
United Kingdom these are issued as "
Command papers". White papers are issued by the government and lay out policy, or proposed action, on a topic of current concern. Although a white paper may occasion consultation as to the details of new legislation, it does signify a clear intention on the part of a government to pass new law. By contrast,
green papers, also known as consultation documents, which are issued much more frequently, are more open-ended and may merely propose a strategy to be implemented in the details of other legislation or set out proposals on which the Government wishes to obtain public views and opinion.
White papers published by the European Commission are documents containing proposals for European Union action in a specific area. They sometimes follow a green paper released to launch a public consultation process.
e.g. British White Paper of 1922 - Churchill White Paper (10 June 1922, United Kingdom )
e.g. Advancing the National Interest (2003, Commonwealth of Australia)
Commercial white papers
More recently, the term white paper has also come to refer to documents that argue non-governmental positions as well. For example, many white papers today espouse the benefits of particular
technologies and
products. These types of white papers are almost always
marketing communications documents and are designed to promote a specific company's solutions or products as it relates to the issue or topic examined. As a marketing tool, it is important to note that these papers will always highlight information favorable to the company authoring or sponsoring the paper while minimizing any negative aspects related to the company's involvement with the issue, product or technology. Today the commercial white paper is the most common type of white paper. Such white papers are used to collect leads, establish thought leadership or close sales - this is quite different from the original use of white papers.
e.g. Windows 2000 Kerberos Authentication (9 July 1999, Microsoft)
e.g. Motorola Push-to-Talk (22 April 2004, Motorola)
Famous white papers
References
See also
Technical communication
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