Walt Disney Feature Animation (WDFA) is the animation studio that makes up a key element of The Walt Disney Company. The Feature Animation studio was an integrated part of Walt Disney Productions from 1934 (the start of production on Snow White and the Seven Dwarfs) until 1986, when, during the corporate restructuring to create The Walt Disney Company, it officially became a subsidiary of the company.
After Walt Disney's death in 1966, the animation department found itself without direction. The animators struggled to regain their footing but created films which were technically polished but told lackluster stories. In 1973, lead animator Eric Larson began an experimental recruitment program to see if new young talent could be found to bring new blood to the industry. This began the training of a whole new generation of animators that would bring animation to new heights and greatly influence the world's popular culture. After honing their craft on a series of fairly modest pictures, these new artists finally found true success again with The Little Mermaid in 1989. A string of successful films followed suit, and Disney expanded WDFA to a total staff of over 2,400 by 1999, including employees located at satellite studios in Orlando and Paris.
However, the expansion coincided with a decline in both revenue and quality of the department's output. Competition from other studios drove animator salaries to a high level, making 2D animated features a costly proposition, and beginning in 2000, massive layoffs were done to bring the staff back down to 600. Deciding that the reason for its failing box office draw was the fact that they still used traditional animation methods in a time when Pixar and DreamWorks were producing highly successful computer-animated features, Disney converted WDFA into an all-CGI studio, performing more layoffs and selling off its traditional animation equipment. The Orlando studio was shut down in 2003, and the Paris studio followed suit in 2004. The Orlando studio was turned into an attraction at a Disney theme park, the Paris studio was located in Montreuil, at the city limits of Paris and was never associated with the theme park. An entire new Disney theme park was built on the site next to the old Paris theme park. As of 2004, WDFA's last traditional film was Home on the Range. Its first all-computer animated film was Chicken Little in 2005. Disney continued to release lower-budget traditional films produced by the DisneyToons studio in Australia until 2005, when that studio was shut down as well. In January 2006, Disney purchased Pixar and began plans to merge Pixar's studio with WDFA. The collective works of both WDFA and Pixar from 2006 will be overseen by former Pixar president Ed Catmull and Walt Disney Studios head Dick Cook.
On February 22, 2006, Jim Hill Media released a report that WDFA is making a slow, but steady return to traditional animation, with the release in 2007 of a new film called Enchanted, which is a blend of animation and live action. The animated portions are stated to be done in traditional animation. The report further stated that if they decide to return to traditional animation, WDFA would turn out a major film once every three and one-half to four years, compared to every six months to one year before. This is due to the fact that WDFA's workforce would be significantly reduced from the number of workers it had since the last traditionally animated production.Hill, Jim (Feb. 22, 2006). Traditional animation's slow-but-steady return to Walt Disney Studios. JimHillMedia.com.
WDFA and WDI also collaborated with the in-house entertainment studios at Disneyland and the Disney-MGM Studios to develop the night-time Fantasmic! show.
Among its significant achievements are:
Walt Disney Company subsidiaries | Animation studios | 1934 establishments
Walt Disney Feature Animation | Walt Disney Feature Animation
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