WWE RAW is the Monday night professional wrestling show for World Wrestling Entertainment (WWE). It airs live on USA Network in the United States every Monday night, as well as in Canada on TSN (moving to The Score on August 7, 2006 *), and in the United Kingdom and Republic of Ireland on Sky Sports. It broadcasts on tape delay in Pakistan and India on Ten Sports, in Portugal on SIC Radical, in Finland on SubTV, in Australia on FOX8, in New Zealand on SKY 1, and in Chile on Chilevisión. RAW is generally seen as WWE's flagship program over its sister programmes, Friday Night SmackDown! and ECW, due to its longer history and its preference over SmackDown! in major pay-per-views such as WrestleMania.
The program is usually two hours long. Beginning in 1997, the two hours of RAW had different names for television ratings purposes, so the then-World Wrestling Federation (WWF) could demand higher advertising charges for the more-watched second hour. Prior to September 11, 2001, the two hours were known as RAW is WAR and The War Zone, as WAR is the reverse of RAW. References to WAR were eliminated after the September 11, 2001 attacks. Then the World Wrestling Federation began calling the first hour simply WWF RAW and the second hour as The RAW Zone. When the change was made, the entire program was just referred to as WWF RAW (and later WWE RAW) on-camera. However, it is still referred, (on Superstar nameplates at the bottom of the screen, and the city in the corner) in the first hour as RAW and in the second hour as RAW ZONE.
Occasionally, RAW is aired on same-day tape delay when WWE is on an overseas tour.
RAW originated from the Manhattan Center (now Hammerstein Ballroom), a small New York City theater and aired live each week. The combination of an intimate venue and live action proved highly successful. However, the weekly live schedule proved to be a financial drain on the WWF, and taped shows began airing every other week. From early 1994 to September 1999 RAW was shown live on one Monday and then the next day (Tuesday) next Monday's RAW was taped. This meant that RAW was live one week and taped the next.
The storylines and characters during the early years of RAW still had a healthy dose of the old Federation cartoon style. For instance, there were moments such as Irwin R. Schyster tearing up Tatanka's headdress, the various "Undertaker sightings"; and characters like Duke "The Dumpster" Droese, Doink the Clown, or Thurman "Sparky" Plugg.
RAW was also one of a kind, in which they covered the unexpected, exciting moments, a prelude to the "Attitude Era", in which it coined RAW as "Uncut, Uncooked, Uncensored." Some of those moments include Razor Ramon losing a match unexpectedly to Sean "The 1-2-3 Kid" Waltman, who was later known as X-Pac, Marty Jannetty beating Shawn Michaels to win the WWE Intercontinental Title, and RAW was the first WWE television program of any kind to show footage of Lex Luger bodyslamming Yokozuna at the U.S.S. Intrepid.
The original hosts of RAW were Vince McMahon, "Macho Man" Randy Savage, and Rob Bartlett. Sean Mooney conducted the interviews and Bobby "The Brain" Heenan also helped contribute. Later in 1993, Rob Bartlett was dropped from the broadcasting team and was replaced by Bobby Heenan. Then on December 6, 1993, Gorilla Monsoon "kicked Bobby Heenan out of the WWF forever." In reality, this was a storyline between Monsoon and his close friend Heenan, who decided to leave the World Wrestling Federation in order to lighten his travel schedule and because he didn't want to take a 50% paycut. After about a year, RAW moved out of the Manhattan Center and traveled to various regular Federation venues in the United States.
A live television wrestling show cost about $500,000 to run, so the WWF could only afford to present RAW live every other week until September 1999, when, thanks to ratings and pay-per-view buy rate successes, they could afford to do a weekly live show. The wealth of owner Ted Turner allowed WCW's Nitro to be live every week, even when the company was losing millions of dollars in 2000.
At the start of the ratings war in 1995 though to mid-1996 RAW and Nitro would exchange victories over each over in a closely contested rivalry. However, beginning in mid-1996, thanks primarily to the nWo angle, Monday Nitro started a ratings win-streak that lasted for 83 continuous weeks, ending on April 13, 1998.
Throughout 1997, there were more and more controversial elements in RAW and WWF programming such as the Nation of Domination, and the D-Generation X "racial graffiti" storyline designed to "implicate Bret Hart's 'Hart Foundation'", and the XXX Files series.
On March 10, 1997, Monday Night RAW officially became RAW is WAR. The March 17, 1997 episode featured a heated Bret Hart/Vince McMahon ringside altercation (that unknowingly foreshadowed events in November) with profanity normally unheard on TV. Brian Pillman did a series of XXX Files segments with Terri Runnels, which further 'pushed the envelope'. These segments ended prematurely with the September 29, 1997 episode of RAW, after the death of Pillman on October 5, 1997 due to hereditary heart problems and drug use.
After WrestleMania XIV in March 1998, the WWF regained the lead in the Monday Night Wars with its new "WWF Attitude" brand, led in particular by rising stars "Stone Cold" Steve Austin, The Rock and Mankind. The classic feud between the villainous WWF Chairman Vince McMahon (who was re-imagined and re-branded from the color commentator into the evil company chairman character Mr. McMahon) and fan favorite Steve Austin (who, ironically, had been released by Bischoff in the summer of 1995 for not being marketable) caught the imaginations of fans. The April 13, 1998 episode of RAW, headlined by a match between Austin and McMahon, marked the first time that WCW had lost the head-to-head Monday night ratings battle in the 84 weeks since 1996.
While RAW was taking a new approach to programming, Nitro would start producing lackluster shows with the same storylines. Older stars such as Hogan and Nash frequented the main events, while younger talent such as Chris Jericho, Chris Benoit and Eddie Guerrero were not given opportunities to advance, and the only newcomer elevated to main-event status at this time was Bill Goldberg.
Meanwhile, on RAW, fans were immersed in the feud between WWF owner Vince McMahon and "Stone Cold" Steve Austin. New talent such as Triple H and his D-Generation X faction, Mankind and The Rock were elevated to main event status on the WWF's program. Things were so heated between the two programs that, when both shows were in the same area on the same night (RAW in Hampton, Virginia, Nitro in Norfolk), D-X was sent to film a "war" segment at the Norfolk Scope where they berated WCW fans who had come to see Nitro.
Eric Bischoff's tactic of giving away RAW's results on live editions of Nitro backfired on January 4, 1999. Mick Foley, who had wrestled for WCW during the early 1990s as Cactus Jack, won the WWF Title as Mankind on RAW. Nitro announcer Tony Schiavone sarcastically said "that'll sure put some butts in the seats"; over 600,000 viewers changed channels to watch RAW. The next week, and for months after, many fans in the RAW audience brought signs which read, "Mick Foley put my ass in this seat!"
From February 8, 1999, RAW continually won the ratings war against Nitro and never suffered a loss after that.
WCW's sharp decline in revenue and ratings would lead to Time Warner's sale of the company to the WWF in 2001. The final edition of Nitro aired on March 26, 2001. The show began with Vince McMahon making a short statement about his recent purchase of WCW and ended with a simulcast on RAW on TNN with an appearance by Vince's son Shane McMahon on Nitro. Shane would interrupt his father's gloating over the WCW purchase to explain that Shane was the one who actually owned WCW, setting up what would now become the WWF's infamous "Invasion" storyline.
The RAW is WAR logo and name were retired in September 2001, following that month's terrorist attacks and sensitivity over the word "war" (as used in "war on terrorism"); it also symbolized that professional wrestling's "Monday Night Wars" were over.
In early to mid-2002, WWE underwent a process they called the Brand Extension. WWE divided itself into two de facto wrestling promotions with separate rosters, storylines and authority figures. RAW and SmackDown! would host each division, give its name to the division and essentially compete against each other. The split was a result of WWE (then known as WWF) purchasing their two biggest competitors, WCW and ECW.
The Brand Extension would bring about a change like nothing the WWF/WWE had seen before. Wrestlers would become show-exclusive, wrestling for their specific show only. At the time this excluded the WWE Undisputed Champion and WWE Women's Champion, as those WWF/WWE titles would be defended on both shows. In August 2002, WWE Undisputed Champion Brock Lesnar refused to defend the title on RAW, in effect causing his title to become exclusive to SmackDown! The following week on RAW, General Manager Eric Bischoff awarded a newly instated (or reinstated) World Heavyweight Title, with a design similar to the WCW World Heavyweight Championship belt, to RAW's designated #1 contender, Triple H.
The WWE Women's Championship is RAW-exclusive, after being mentioned in a backstage skit with then SmackDown! General Manager Stephanie McMahon on a September 2002 edition of SmackDown! There has been recent speculation that it would be defended on both programs.
Following the Brand Extension, an annual "draft lottery" was instituted to exchange members of each roster and generally refresh the lineups. The 2005 WWE Draft Lottery made an especially huge impact on the show. RAW drafted several major SmackDown! stars, including WWE Champion John Cena, Kurt Angle, Carlito, who won the Intercontinental Title in his first match on RAW, the Big Show, and Rob Van Dam. But they lost Chris Benoit, Randy Orton, Muhammad Hassan (w/ Khosrow Daivari), Christian and World Heavyweight Champion Batista to the draft. However both Hassan & Christian later left the company. Kurt Angle would eventually jump back to SmackDown!
The show's first night back on USA was billed as the WWE Homecoming and featured the return of former WWE Champions such as Hulk Hogan, "Stone Cold" Steve Austin, Mick Foley, Triple H and Vince McMahon along with cameos from legends such as Roddy Piper, Jimmy Hart, "Superfly" Jimmy Snuka and Harley Race. The WWE Homecoming was three hours long — the longest an episode of RAW has ever run in its 12-year history. USA also showed RAW Exposed, an hour of the best moments of RAW during its previous run on USA. WWE announced that RAW received its highest ratings in three years, gaining close to six million viewers.
The following week, Vince McMahon "fired" Jim Ross for not helping after Steve Austin gave him and his entire family the Stone Cold Stunner. Jonathan Coachman was named as Ross' replacement, but after two weeks, he was replaced by former ECW announcer Joey Styles.
Since its return to the USA Network, WWE.com has hosted a new service called WWE Unlimited which streams live clips of RAW before and after the show along with clips between commercial breaks. The service has shown some exclusive segments including the heel turn of Gregory Helms. Recurring segments include the "Kiss Cam", by Diva Maria. During the segment, the camera will show two audience members and they kiss, and WWE Unlimited Trivia, hosted by backstage announcer Todd Grisham, in which he asks three fans in the front row a question about WWE history in that city.
RAW is sometimes taped alongside SmackDown! on a Sunday, in what is called a "WWE Supershow". The November 14, 2005 episode was one such "supershow" - this was taped on the day Eddie Guerrero died in his Minneapolis hotel room. Because of this, both RAW and SmackDown! events were turned into tribute shows for Guerrero.
On the December 5, 2005 edition of RAW, WWE Chairman, Vince McMahon held the Trial of Eric Bischoff, with Vince himself as the judge. Ultimately, McMahon delivered his snarling trademark phrase, "YOUUUUU'RE FIIIRED!!!", effectively ending Bischoff's tenure as RAW's General Manager. Then WWE Champion John Cena aided McMahon in “taking out the trash” by delivering his "F-U" move to the former General Manager. Judge McMahon himself then tossed Bischoff into a garbage dumpster and drove him out of the arena.
On January 9, 2006, RAW claimed they would became the first sports program to air "live sex", between Edge and Lita on a bed placed in the ring. Unfortunately for the two, Ric Flair and John Cena came to ruin the "party", but WWE announced that RAW had a 16% ratings boost from the previous week, with the live sex segment being the highest rated segment of the night.
On February 16, 2006, unusually, RAW was broadcast taped in the United States on a Thursday night. This was due to USA Network's traditional coverage of the Westminster Kennel Club Dog Show. However, in Canada and the United Kingdom, that episode of RAW was shown live on the Monday night as usual.
On the May 1, 2006 edition of RAW, Joey Styles announced he was quitting by delivering a hard-hitting shoot-style promo in which he bashed Vince McMahon, WWE, sports entertainment, and the fact that people "buy into this crap." His vacating of the announcer position set the stage for Jim Ross to return to RAW's commentary booth, thus ending the storyline where Ross got fired by Linda McMahon, when he was in fact due for a colon surgery.
On the July 3, 2006 , edition of RAW Edge won the WWE Championship, marking the first time the championship has changed hands on RAW since 2001.
Notes:
The 2005 draft brought Kurt Angle and his Kurt Angle Invitational to the show, which was briefly turned into Eugene's Eugene Invitational. Carlito brought his interview segment Carlito's Cabana from SmackDown! to RAW as well. In the same year, Rowdy Roddy Piper made two guest appearances hosting a special edition of his interview segment "Piper's Pit" in which he interviewed Shawn Michaels and Mick Foley in separate segments. In December of that year, Edge launched The Cutting Edge, replacing the Cabana as RAW's interview segment. Matt Striker also hosts a segment occasionally called Matt Striker's Classroom. In this segment, he acts as a teacher (his former real-life profession) and insults the audience's intellectual inferiority
1 Upon the firing of Eric Bischoff, Vince McMahon assumed control of Monday Night RAW, pending the institution of a replacement.
2 These three were made General Managers of RAW for one night only by Eric Bischoff.
3 These four had a one-time-only opportunity at General Manager when their team won at Survivor Series 2004, while full-time General Manager Eric Bischoff was on vacation.
4 Mr. McMahon announced he would be taking the night off as GM and putting the Spirit Squad in charge.
| Year | Network | Play-by-Play | Color Commentator | Analyst | Alternate PbP |
|---|---|---|---|---|---|
| 1993 | USA Network | Vince McMahon | Rob Bartlett (Jan-Mar); Bobby "The Brain" Heenan (Mar-Nov) | "Macho Man" Randy Savage (Jan-Oct); Jerry Lawler (Nov-Dec) | |
| 1994 | USA | Vince McMahon | "Macho Man" Randy Savage (Mar-Oct) | Jerry Lawler (Jan-Nov); Shawn Michaels (Nov-Dec) | Jim Ross |
| 1995 | USA | Vince McMahon | Two-Man Team | Shawn Michaels (Jan-Feb); Jerry Lawler (Feb-Dec) | Jim Ross |
| 1996 | USA | Vince McMahon (Jan-Aug, Nov-onwards), Kevin Kelly (Aug-Nov) | Jerry Lawler | Jim Ross (Sep-Dec) | Jim Ross |
| 1997 | USA | Vince McMahon (Jan-Nov); Jim Ross (Nov-Dec) | Jerry Lawler | Jim Ross (Jan-Nov); Jim Cornette (Dec.); Michael Cole (Dec. {first hour only}): Kevin Kelly (Dec. {first hour only}) | Jim Ross |
| 1998 | USA | Jim Ross; Michael Cole (Dec.) | Jerry Lawler | Two-Man Team | Michael Cole |
| 1999 | USA | Jim Ross (Apr-Dec); Michael Cole (Jan-Apr) | Jerry Lawler | Two-Man Team | Michael Cole |
| 2000 | USA (Jan-Sept); TNN (Sept-Dec) | Jim Ross | Jerry Lawler | Two-Man Team | |
| 2001 | TNN | Jim Ross | Jerry Lawler (Jan-Feb, Nov-Dec); Paul Heyman (Feb-Nov) | Two-Man Team | Michael Cole |
| 2002 | TNN | Jim Ross | Jerry Lawler | Two-Man Team | |
| 2003 | Spike TV | Jim Ross | Jerry Lawler | Two-Man Team | Jonathan Coachman |
| 2004 | Spike TV | Jim Ross | Jerry Lawler | Two-Man Team | Jonathan Coachman |
| 2005 | Spike TV (Jan-Sept); USA (Oct-Dec) | Jim Ross (Jan-Oct); Jonathan Coachman (Oct-Nov); Joey Styles (Nov-Dec) | Jerry Lawler | Jonathan Coachman (Nov-Dec) | Jonathan Coachman |
| 2006 | USA | Joey Styles (Jan-May); Jim Ross* (May-) | Jerry Lawler* | Jonathan Coachman (Jan-May) | Todd Grisham |
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