WNBC, channel four, is the flagship station of the NBC television network. Located in New York City, its studios are located at 30 Rockefeller Plaza in midtown Manhattan. WNBC is the sister station to Linden, New Jersey-based WNJU (flagship of the Telemundo network), and the two stations have some cross promotion.
In the few areas of the eastern United States where viewers cannot receive NBC programs over-the-air, WNBC is available on satellite via C-Band, and to subscribers of Dish Network and DirecTV, which also provides coverage of the station to Latin America and the Caribbean.
The station began commercial television operations on July 1, 1941, the first fully-licensed commercial television station in the United States. The call letters were changed to WNBT (for NBC Television), and it originally broadcast on channel one. Soon after signing on that day, WNBT aired the first television commercial. The Bulova Watch Company paid $9 for a commercial aired during a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies.
In 1946, the station changed its frequency from channel one to channel four after VHF channel one was removed from use for television broadcasting. The station changed its call letters on October 18, 1954 to WRCA-TV (for NBC's then-parent company, the Radio Corporation of America), and on May 22, 1960 channel four became WNBC-TV.
In addition to channel four, NBC also operated two New York radio stations. Located on the AM band at 660 was the station that originated in 1922 as WEAF, later to become WNBC. At 97.1 on the FM band was WEAF-FM, which became WNBC-FM, WNWS, and eventually WYNY. In February 1988, NBC announced the sale of those stations to Emmis Communications, a move which triggered a complicated switch of several stations to new dial spots in October of that same year. 660 AM is now WFAN, and 97.1 is the present home of WQHT.
WNBC-TV also earned a place in broadcasting history as the birthplace of The Tonight Show. It began on the station in 1953 as a local late-night program, The Steve Allen Show, and NBC executive Pat Weaver brought it to the network in 1954. The NBC studio from which Tonight was broadcast during the Jack Paar and early Johnny Carson years (it first originated at the Hudson Theatre on 44th Street) is now WNBC-TV's main news studio - Studio 6B.
On June 1, 1992, channel four dropped the -TV suffix from its call letters and became simply WNBC, with the new branding slogan 4 New York. The accompanying station image campaign was titled We're 4 New York. WNBC was rebranded again as NBC 4 on September 5, 1995 with the newscast retitled NewsChannel 4.
On September 11, 2001, the transmitter facilities of WNBC, as well as eight other local television stations and several radio stations, were destroyed when two hijacked airplanes crashed into and destroyed the World Trade Center towers in the attack that day. At first the station broadcast from a radio tower originally built by Edwin Armstrong in Alpine, New Jersey. As of 2005, WNBC-TV is broadcasting from the Empire State Building, where it and all the other New York stations had their transmitters until the World Trade Center was built in 1971.
In 2004, WNBC served as the model station for NBC Weather Plus, a 24 hour digital weather channel that airs as 4-2 on over the air digital television and on several cable television systems in the tri-state area. The Weather Plus channel was rolled out by other NBC stations in 2005.
WNBC's news team is one of the most stable in the country; many of its personalities have been at the station for 20 years or more. Chuck Scarborough has been the station's main anchor since 1974, longer than anyone in New York television history except WABC-TV's Bill Beutel. Sometime in 2006, he will pass Beutel for the longest unbroken tenure behind a New York anchor desk. Since 1980, he has been teamed with Sue Simmons at 11 p.m.. The two have been together longer than any anchor team in New York history, and have had some of the highest ratings of any anchor team ever. Len Berman has been the station's sports director and lead anchor since 1985. Senior correspondent Gabe Pressman has been at the station since 1956, except for a brief stint at WNEW-TV (now WNYW).
WNBC-TV was the first station in New York to successfully program news at 5 p.m. adding that block to its Sixth Hour show at 6 p.m. in 1974 and renaming all its local newscasts NewsCenter 4. NBC's other O&Os soon adopted the "NewsCenter" name. The moniker remained until 1980, when they were renamed News 4 New York. The 5 o'clock slot was renamed Live at Five. Its mix of news and celebrity interviews made it the most successful local program in New York (landing the cast on the cover of New York magazine).
For most of the time from 1980 to 2003, it used various themes written by Edd Kalehoff. His theme for "News 4 New York" was based on a synthesized version of the NBC chimes, with a graphics package featuring a lightning bolt striking its logo from 1980 to 1992, a fancy die-cut "4." In 1992, the station began calling itself "4 New York," and the campaign song written by Kalehoff was quickly adopted as the theme for the newscast. The theme was briefly brought back after the September 11, 2001 attacks. In 1995, after the station started calling itself "NBC4" and its newscasts "Newschannel 4," Kalehoff wrote a new theme called "NBC Stations" featuring the NBC chimes, the chime sequnce is G-E-C. It remained in use for eight years, along with a graphics package using a simple red line for lower thirds. While very popular, it made the station look somewhat dated at the turn of the century.
The current graphics package was created by Emmy Award winner Randy Pyburn of Pyburn Films. Pyburn has produced several promos for the station and the Jane's New York specials hosted by reporter Jane Hanson. The music was written by Rampage Music and features a brassy version of the NBC chimes, and lower thirds feature a shimmering peacock. NBC's O&Os are in the process of standardizing around similar graphics packages used by Pyburn.
Many WNBC personalities have moved onto the NBC network—including Scarborough, Marv Albert, Jim Hartz, Tom Snyder, Len Berman, Al Roker, Matt Lauer, Tony Guida, Maurice DuBois and Janice Huff. In the past, Albert, Roker, Lauer, Scarborough, Guida and DuBois have worked on WNBC and the network at the same time while Huff and Berman do currently.
One popular monthly feature is Berman's "Spanning the World," a reel of odd and interesting sports highlights from the past month, including a recorded introduction and closing by Don Pardo. This segment also airs on NBC's The Today Show on a monthly basis.
For most of the time from 1980 to 2005, WNBC's weeknight anchor rotation had Simmons and another male anchor on Live at Five, Scarborough and another female anchor at 6, and Scarborough and Simmons together at 11. That changed in 2005 as Live at Five anchor Jim Rosenfield jumped back to WCBS-TV, where he had once been noon and 5 p.m. anchor and took on the role as lead anchor for their 5 & 11 p.m. newscasts. Perri Peltz returned to WNBC to co-anchor Live at Five with Simmons, making New York the one of the few cities that has two women anchors on the two leading 5 p.m. newscasts.
Currently WNBC cooperates with radio station WINS during its morning newscasts to provide additional coverage of traffic in the New York City area.
Saturdays
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Weather Anchors:
Sports Anchors:
In December 1998, WNBC's previous Chopper4 news helicopter crashed into the Passaic River near Harrison, New Jersey and Newark, New Jersey. Again there were no serious injuries.
WNBC-TV | NBC network affiliates | IBS Member Stations | Channel 4 TV stations in the United States | 1941 establishments