The U.S. presidential election of 1952 took place after over two years of stalemate in the Korean War and a volatile economy. Incumbent President Harry S Truman decided not to run, so the Democratic Party instead nominated Governor Adlai Stevenson of Illinois. The Republican Party countered with war hero General Dwight D. Eisenhower and won in a landslide, ending twenty years of Democratic control of the White House.
Truman's main opponent was Tennessee Senator Estes Kefauver, who had chaired a nationally televised investigation of organized crime in 1951 and was known as a crusader against crime and corruption. The Gallup poll of February 15 showed the weakness of an incumbent: nationally Truman was the choice of only 36% of the Democrats, compared with 21% for Kefauver. Among independent voters, however, Truman had only 18% while Kefauver led with 36%. 37. In the New Hampshire primary Kefauver won the preference poll 19,800 to 15,927 and all eight delegates, making him the front runner. Kefauver graciously said that he did not consider his victory "a repudiation of Administration policies, but a desire...for new ideas and personalities." Truman soon announced that he would not seek re-election.
The Democratic Party was now largely demoralized, associated with the unpopularity of the Truman administration and lacking any obvious candidates. While Kefauver went on to win most of the other primaries, most states still chose their delegates by state conventions, leaving party leaders in a position to choose the eventual nominee. Besides Kefauver, the leading contenders for the nomination were Averell Harriman of New York (Truman's pick); Senator Richard Russell of Georgia as the candidate of the southern bloc; and Governor Adlai Stevenson of Illinois, who emerged as the choice of the mainline party leadership. Other minor or favorite son candidates included Oklahoma Senator Robert Kerr, Vice President Alben Barkley, Governor Paul A. Dever of Massachusetts, Senator Hubert H. Humphrey of Minnesota, and Senator J. William Fulbright of Arkansas.
Governor Adlai Stevenson had repeatedly declined to run but was eventually drafted as the Democratic nominee on the strength of his eloquent keynote speech at the convention.
On the first ballot, Kefauver was in the lead, receiving 340 votes to Stevenson's 273, Russell's 268, and Harriman's 123. But as favorite son candidates dropped out, Stevenson began to close, and on the third ballot he was boosted when Harriman dropped out and threw his support to Stevenson. To placate the south at the nomination of a northern liberal, conservative Alabama Senator John J. Sparkman was chosen as Stevenson's running mate.
Both campaigns made use of television ads. A notable ad for “Ike” Eisenhower was an issue-free feel-good animated cartoon with a soundtrack song by Irving Berlin called I Like Ike.
One notable event of the campaign was a scandal that emerged when Vice Presidential candidate Nixon was accused of receiving various undeclared gifts from wealthy contributors. It must here be said that the democratic presidential nominee Adlai Stevenson had problems with his own campaign contributions. For a while it appeared that Nixon might be dropped from the campaign, but he gave a tearful televised speech (the “Checkers Speech”) in which he defended his political expenses and told the public about a dog named “Checkers” that he had received from a contributor, and how much his children loved it. This speech defused the issue and recovered Nixon's support.
The election was held on November 4, 1952, and Eisenhower won a decisive victory, sweeping every region but the South.
Source (Popular Vote):
Source (Electoral Vote):
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