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The U.S. presidential election of 1992 featured a three-way battle between Republican George Bush, the incumbent President; Democrat Bill Clinton, the governor of Arkansas; and independent candidate Ross Perot, a Texas businessman. Bush had alienated much of his conservative base by breaking his 1988 campaign pledge against raising taxes, the economy had sunk into recession, and his perceived best strength, foreign policy, was regarded as much less important following the collapse of the Soviet Union and the relatively peaceful climate in the Middle East following the defeat of Iraq in the Gulf War. Clinton successfully capitalized on these weaknesses by running as a centrist New Democrat and won the presidency.

Background

As the 1992 presidential election approached, Americans found themselves in a world transformed in ways almost unimaginable four years earlier. The familiar landmarks of the Cold War—from the Berlin Wall to intercontinental ballistic missiles and bombers on constant high alert—were gone. Eastern Europe was independent of communist influence, the Soviet Union had dissolved, Germany was united, Arabs and Israelis were engaged in direct negotiations, and the threat of nuclear war was diminished. It appeared that many of the great threats that had faced the United States for years were gone.

At home, however, Americans were less sanguine—and faced some deep and familiar problems. By 1991, the United States found itself in its deepest recession since the early 1980s. Many of the job losses were occurring among white collar workers in middle management positions, not solely among blue collar workers in the manufacturing sector who had been hit hardest in earlier years. Even when the economy began recovering in 1992, its growth was virtually imperceptible until late in the year, and many regions of the country remained mired in stagnation. Moreover, the federal deficit continued to mount, propelled most strikingly by rising expenditures for health care. Many Americans exhibited profound pessimism about their future, believing that their country was headed in the wrong direction.

Nominations

Republican Party nomination

Despite an early challenge by conservative journalist Pat Buchanan, President George H. W. Bush and Vice President Dan Quayle easily won renomination by the Republican Party. However, the success of the conservative opposition forced President Bush to move further to the right than in 1988, and to incorporate many socially conservative planks in the party platform. Bush allowed Buchanan to give the keynote address at the Republican National Convention, and his culture war speech alienated many moderates. David Duke also entered the Republican primary, but performed poorly at the polls.

Democratic Party nomination

In 1991, President Bush had high popularity ratings in the wake of the Gulf War. Many well-known Democrats, including House Majority Leader Dick Gephardt of Missouri and Governor Mario Cuomo of New York, considered the race unwinnable and did not run for the nomination. Those that did run included several less-well-known candidates:

Clinton, a Southerner with experience governing a more conservative state, was able to finish the primaries positioned as a centrist New Democrat. As his vice presidential nominee, he selected Senator Albert Gore of Tennessee, who was not only acknowledged as one of the Congress's most passionate advocates of environmental protection legislation, but also a young Southern Democrat who reinforced Clinton's image.

More: 1992 Democratic presidential primary.

Other nominations

The public's unease about the deficit and fears of professional politicians allowed the independent candidacy of billionaire Texan Ross Perot to explode on the scene in the most dramatic fashion—at one point Perot was the leader in the polls. Perot crusaded against the national debt, tapping vague fears of deficits that has been part of American political rhetoric since the 1790s. His volunteers succeeded in collecting enough signatures to get his name on the ballot in all 50 states. In June, Perot led the national public opinion polls with support from 39% of the voters (versus 31% for Bush and 25% for Clinton) THE 1992 CAMPAIGN: On the Trail; POLL GIVES PEROT A CLEAR LEAD - The New York Times, accessed July 5, 2006. Perot severely damaged his credibility by dropping out of the presidential contest in July and remaining out of the race for several weeks before re-entering. He compounded this damage by eventually claiming, without evidence, that his withdrawal was due to Republican operatives attempting to disrupt his daughter's wedding. His presence, however, ensured that economic issues remained at the center of the national debate.

The 1992 campaign also marked the unofficial entry of Ralph Nader into presidential politics. Despite the advice of several liberal and environmental groups, Nader did not formally run. Rather, he tried to make an impact in the New Hampshire primaries, urging members of both parties to write-in NONE OF THE ABOVE. As a result, several thousand Democrats and Republicans wrote-in Nader's own name. Though thought to be a left-wing politician, Nader curiously received more votes from Republicans than Democrats.

General election

Campaign

Every U.S. presidential election campaign is an amalgam of issues, images and personality; and despite the intense focus on the country's economic future, the 1992 contest was no exception. The Bush reelection effort was built around a set of ideas traditionally used by incumbents: experience and trust. It was in some ways a battle of generations. George H. W. Bush, 68, probably the last president to have served in World War II, faced a young challenger in Bill Clinton who, at age 46, had never served in the military and had participated in protests against the Vietnam War. In emphasizing his experience as president and commander-in-chief, Bush also drew attention to what he characterized as Clinton's lack of judgment and character.

For his part, Bill Clinton organized his campaign around another of the oldest and most powerful themes in electoral politics: change. As a youth, Clinton had once met President John F. Kennedy, and in his own campaign 30 years later, much of his rhetoric challenging Americans to accept change consciously echoed that of Kennedy in his 1960 campaign.

As Governor of Arkansas for 12 years, then Governor Clinton could point to his experience in wrestling with the very issues of economic growth, education and health care that were, according to public opinion polls, among President Bush's chief vulnerabilities. Where President Bush offered an economic program based on lower taxes and cuts in government spending, Governor Clinton proposed higher taxes on the wealthy and increased spending on investments in education, transportation and communications that, he believed, would boost the nation's productivity and growth and thereby lower the deficit. Similarly, Governor Clinton's health care proposals to control costs called for much heavier involvement by the federal government than President Bush's. During the campaign, Governor Clinton hardened a soft public image when he controversially traveled back to Arkansas to oversee the execution of functionally retarded inmate Ricky Ray Rector.

The slogan “It's the economy, stupid” (coined by Democratic strategist James Carville) was used internally in the Clinton campaign to remind staffers to keep their focus on Bush's economic performance and not get distracted by other issues. Governor Clinton successfully hammered home the theme of change throughout the campaign, as well as in a round of three televised debates with President Bush and Ross Perot in October.

Results

On November 3, Bill Clinton won election as the 42nd President of the United States by a wide margin in the U.S. Electoral College, despite receiving only 43 percent of the popular vote. It was the first time since 1968 that a candidate won the White House with under 50 percent of the popular vote. The state of Arkansas was the only state in the entire country that gave the majority of its vote to a single candidate; the rest were won by pluralities of the vote.

Independent candidate Ross Perot received 19,741,065 popular votes for President. The billionaire used his own money to advertise extensively, and is the only 3rd party candidate ever allowed in to the nationally televised presidential debates with both major party candidates. (Independent John Bayard Anderson debated Republican Ronald Reagan in 1980, but without Democrat Jimmy Carter who had refused to appear in a three-man debate.) Perot was ahead in the polls for a period of almost 2 months which was unheard of by an independent candidate in almost 100 years. Perot lost much of his support when he temporarily withdrew from the election, only to soon after again declare himself a candidate.

Perot's almost 19% of the popular vote made him the most successful third-party presidential candidate in terms of popular vote since Theodore Roosevelt in the 1912 election. Most analysts believe that Perot acted as a spoiler in the election, primarily drawing votes away from Bush and allowing Clinton to win many states with less than a majority of votes. However, exit polling indicated that Perot voters would have split their votes evenly among Clinton and Bush had Perot not been in the race, and an analysis by FairVote - Center for Voting and Democracy suggested that, while Bush would have won more electoral votes with Perot out of the race, he would not have gained enough to reverse Clinton's victory.* Perot managed to finish ahead of one of the two major party candidates in two states: In Maine, Perot received 30.44% of the vote to Bush's 30.39% (Clinton won Maine with 38.77%); In Utah, Perot received 27.34% of the vote to Clinton's 24.65% (Bush won Utah with 43.36%).

Clinton's first foray into national politics occurred when he was enlisted to speak at the 1988 Democratic National Convention, introducing candidate Michael Dukakis. Clinton's address, scheduled to last 15 minutes, lasted over half an hour. Clinton touts success, boosts Gore in nostalgic farewell to Democratic convention - Mike Ferullo, CNN, August 15, 2000 Toward the end of the speech, conventioneers began chanting “Get off!” The speech drew cheers only when Clinton uttered the words, “in conclusion.” Clinton later poked fun at himself on Johnny Carson's Tonight Show by saying that the speech "had not been my finest hour, not even my finest hour and a half."

Four years later, Clinton prepared for a run in 1992 against incumbent President George H. W. Bush. In the aftermath of the Persian Gulf War, Bush seemed unbeatable, and several potential Democratic candidates — notably New York Governor Mario Cuomo — passed on what seemed to be a lost cause. Clinton won the Democratic Party's nomination.

Clinton chose U.S. Senator Albert A. Gore Jr. (D-Tennessee) to be his running mate on July 9 1992. Initially this decision sparked criticism from strategists due to the fact that Gore was from Clinton's neighboring state of Tennessee which would go against the popular strategy of balancing a Southern candidate with a Northern partner. In retrospect, many now view Gore as a helpful factor in the 1992 campaign.

Character issues

Many character issues were raised during the campaign, including allegations that Clinton had dodged the draft during the Vietnam War, and had used marijuana, which Clinton claimed he had pretended to smoke, but "didn't inhale". Allegations of extramarital affairs and shady business deals were also raised. Clinton displayed the resiliency in the face of scandal-mongering that would later be pivotal in his presidency. As the candidate with the most money and the best-articulated campaign strategy — creating more jobs — Clinton was able to stay in the race the longest, fending off all rivals long before the Democratic convention. Campaign '96 Ads - CNN, accessed February 25, 2006

Billionaire populist H. Ross Perot ran as an independent winning 18.9% of the vote. He ran largely on domestic issues; a large part of his success was due to George H.W. Bush's steep decline in public approval

Analysis

Several factors made the results possible. First, the campaign came in the midst of the recession of 1992. While in historical terms the recession was mild and actually ended before the election, the resulting job loss (especially among middle managers not yet accustomed to white collar downsizing) fueled strong discontent with Bush, who was successfully portrayed as aloof, out of touch, and overly focused on foreign affairs. Highly telegenic, Clinton was perceived as sympathetic, concerned, and more in touch with ordinary families.

Second was the decision by Bush to accept a tax increase. Pressured by rising budget deficits, increased demand for entitlement spending and reduced tax revenues (each a consequence of the recession) Bush agreed to a budget compromise with Congress (where rival Democrats held the majority). Not having been in Congress at the time, Clinton was able to effectively condemn the tax increase on both its own merits and as a reflection of Bush's honesty. Effective Democratic TV ads were aired showing a clip of Bush's infamous 1988 campaign speech in which he promised " no new taxes" In a semantic irony, President Bush did not add new taxes, only increasing existing taxes, but the implied meaning was clear, as he had explicitly stated in the speech, "My opponent won't rule out raising taxes. But I will. The Congress will push me to raise taxes and I'll say no."

Most importantly, Bush's coalition was in disarray, for both the aforementioned reasons and for unrelated reasons. The end of the Cold War allowed old rivalries among conservatives to re-emerge and meant that other voters focused more on domestic policy, to the detriment of Bush, a social and fiscal moderate. Ross Perot — like Bush a conservative Texas businessman, but unlike Bush playing to concerns about the budget deficit — siphoned crucial moderate and conservative from Bush. Perot, in gaining a higher percentage of the popular vote than any third-party presidential candidate in eighty years, allowed Clinton to win with the smallest plurality in the same time period. Despite a fractious and ideologically diverse party, Clinton was able to successfully court all wings of the Democratic party, even where they conflicted. To garner the support of moderates and conservative Democrats, he attacked Sister Souljah, a little-known rap musician whose lyrics Clinton condemned. Clinton could also point to his moderate, New Democrat record as Governor of Arkansas. More liberal Democrats were impressed by Clinton's academic credentials, 60's-era protest record, and support for social causes such as a woman's right to abortion. Supporters remained energized and confident, even in times of scandal or missteps.

Clinton's election ended an era in which the Republican party had controlled the White House for 12 consecutive years, and for 20 of the previous 24 years. That election also brought the Democrats full control of the political branches of the federal government, including both houses of U.S. Congress as well as the presidency, for the first time since the administration of the last Democratic president, Jimmy Carter.

Source (Popular Vote):

Source (Electoral Vote):

Close states

  1. Georgia, 0.59%
  2. North Carolina, 0.79%
  3. New Hampshire, 1.22%
  4. Ohio, 1.83%
  5. Florida, 1.89%
  6. Arizona, 1.95%
  7. New Jersey, 2.37%
  8. Montana, 2.51%
  9. Nevada, 2.63%
  10. Kentucky, 3.21%
  11. Texas, 3.48%
  12. South Dakota, 3.52%
  13. Colorado, 4.26%
  14. Wisconsin, 4.35%
  15. Virginia, 4.38%
  16. Louisiana, 4.61%
  17. Tennessee, 4.65%

Voter demographics

THE PRESIDENTIAL VOTE IN SOCIAL GROUPS (IN PERCENTAGES)
% of
1996
total
vote 		3-party vote
1992 1996
Social group Clinton Bush Perot Clinton Dole Perot
Total vote 43 38 19 49 41 8
Party and ideology
2 Liberal Republicans 17 54 30 44 48 9
13 Moderate Republicans 15 63 21 20 72 7
21 Conservative Republicans 5 82 13 6 88 5
4 Liberal Independents 54 17 30 58 15 18
15 Moderate Independents 43 28 30 50 30 17
7 Conservative Independents 17 53 30 19 60 19
13 Liberal Democrats 85 5 11 89 5 4
20 Moderate Democrats 76 9 15 84 10 5
6 Conservative Democrats 61 23 16 69 23 7
Gender and marital status
33 Married men 38 42 21 40 48 10
33 Married women 41 40 19 48 43 7
15 Unmarried men 48 29 22 49 35 12
20 Unmarried women 53 31 15 62 28 7
Race
83 White 39 40 20 43 46 9
10 Black 83 10 7 84 12 4
5 Hispanic 61 25 14 72 21 6
1 Asian 31 55 15 43 48 8
Religion
46 White Protestant 33 47 21 36 53 10
29 Catholic 44 35 20 53 37 9
3 Jewish 80 11 9 78 16 3
17 Born Again, religious right 23 61 15 26 65 8
Age
17 18–29 years old 43 34 22 53 34 10
33 30–44 years old 41 38 21 48 41 9
26 45–59 years old 41 40 19 48 41 9
24 60 and older 50 38 12 48 44 7
Education
6 Not a high school graduate 54 28 18 59 28 11
24 High school graduate 43 36 21 51 35 13
27 Some college education 41 37 21 48 40 10
26 College graduate 39 41 20 44 46 8
17 Post graduate education 50 36 14 52 40 5
Family income
11 Under $15,000 58 23 19 59 28 11
23 $15,000–$29,999 45 35 20 53 36 9
27 $30,000–$49,999 41 38 21 48 40 10
39 Over $50,000 39 44 17 44 48 7
18 Over $75,000 36 48 16 41 51 7
9 Over $100,000 — — — 38 54 6
Region
23 East 47 35 18 55 34 9
26 Midwest 42 37 21 48 41 10
30 South 41 43 16 46 46 7
20 West 43 34 23 48 40 8
Community size
10 Population over 500,000 58 28 13 68 25 6
21 Population 50,000 to 500,000 50 33 16 50 39 8
39 Suburbs 41 39 21 47 42 8
30 Rural areas, towns 39 40 20 45 44 10
Source: Voter News Service exit poll, reported in The New York Times, November 10, 1996, 28.

See also

References

    • Bulk of article text as of January 9, 2003 copied from this page, when it was located at http://usinfo.state.gov/usa/infousa/facts/history/ch13.htm#1992 and titled “An Outline of American History: Chapter 13: Toward the 21st Century”.
    • An archival version of this page is available at http://web.archive.org/web/20041103020223/usinfo.state.gov/products/pubs/history/ch13.htm.
    • This page is in the public domain as a government publication.

Further reading

  • Abramowitz, Alan I. "It's Abortion, Stupid: Policy Voting in the 1992 Presidential Election" Journal of Politics 1995 57(1): 176-186. Issn: 0022-3816 in Jstor
  • Thomas M. Defrank et al. Quest for the Presidency, 1992 Texas A&M University Press. 1994.

External links

Navigation

United States presidential election, 1992 | United States presidential elections | 1992 elections

Präsidentschaftswahl 1992 (Vereinigte Staaten) | Elezioni Presidenziali degli Stati Uniti del 1992 | 1992年アメリカ合衆国大統領選挙 | Wybory prezydenckie w USA, 1992 | 1992年美国总统选举

 

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