The U.S. presidential election of 1932 took place as the effects of the 1929 Stock Market Crash and the Great Depression were being felt intensely across the country. Across the world, governments felt the pressure for radical - even Socialist or Fascist - solutions to the economic crisis. President Hoover's popularity was falling as voters felt he was unwilling or unable to do what was needed.
1932 is universally considered to be a realigning election.
Roosevelt's campaign saw the New York governor committing himself to battling the Great Depression, promoting a platform with "Three R's - relief, recovery and reform." He coined the term "New Deal" when he stated: "I pledge you, I pledge myself, to a new deal for the American people."
President Hoover was widely perceived as being at least in part to blame for the Great Depression; for over 2 years Hoover had been issuing statements that the worst was over, only to have the economy make further downturns.
The election was held on November 8, 1932.
The Democratic Party Platform included repeal of National Prohibition (devolving the decision of allowing or prohibiting alcohol to the individual states to decide for themselves). How discredited prohibition had become can be seen from the fact that despite this threat, Prohibition Party candidate William D. Upshaw gathered but 81,872 votes. From now on the Prohibitionist movement would exist only as a small fringe with little influence on the mainstream of American politics.
Source (Popular Vote):
Source (Electoral Vote):
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"United States presidential election, 1932".
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