The Toronto Star is Canada's highest circulation newspaper, though its print edition is distributed almost entirely within Ontario. Its parent company, Torstar, owns dozens of regional and community newspapers, as well as Harlequin Enterprises Ltd, the world's leading publisher of romance novels. Torstar is currently seeking regulatory approval to purchase 20% of Bell Globemedia, owners of the CTV television network and The Globe and Mail.
Atkinson had a strong social conscience and championed many causes that would come to be associated with the modern welfare state: minimum wage laws, unemployment insurance, old age pensions, and government-supported medical care. But the paper was no stranger to yellow journalism. For decades, the paper included heavy doses of crime and sensation -- along with crusading zeal for social change.
Beginning in the mid-50's, the Star sought increased respectability by elevating professional standards and avoiding the sensational excesses of the past. It employed many of the country's leading journalists, championed social causes and saw itself as a force for good. But it continued to print some headlines in red as late as the 1980's.
The Atkinson Principles continue to guide the paper to this day. In February, 2006 Star media columnist Antonia Zerbisias wrote on her blog: "...we all have the Atkinson Principles -- and its multi-culti values -- tattooed on our butts. Fine with me. At least we are upfront about our values, and they almost always work in favour of building a better Canada."
The paper has almost always endorsed the Liberal Party federally. The Star was the only major daily to do so in the 2006 federal election while many of the other major papers endorsed the Conservatives. The Star has never endorsed the more left-wing New Democratic Party, though it came close to doing so provincially in 1990. The paper endorsed the Progressive Conservative Party of Ontario in many of the provincial elections from the 1940's to the 1980's. Star journalist Claire Hoy coined the nickname "Big Blue Machine" in 1971 to describe the PC political organization which frequently ran on a moderate agenda.
The Star's editorialists and columnists usually avoid righteous indignation or anger. Most prefer earnest exhortation, appeals to compassion, and proposing reforms to further the common good. Supporters praise the Star 's continuing commitment to its founding principles, applauding its ability to attract a large readership for many stories unlikely to printed elsewhere. Detractors often call the newspaper "the people's paper" and "the only paper in the world edited by a dead man" (a derisive reference to The Atkinson Principles.)
The board of directors of the paper's parent company, Torstar, includes distinguished business leaders, a forner president of the University of Toronto, a former Supreme Court of Canada justice and a former executive of The New York Times. The Star says it favors an inclusive, "big tent" approach, not wishing to attract one group of readers at the expense of others. It publishes special sections for Chinese New Year and Gay Pride Week, along with weekly sections entitled Condo Living and Shopping. Each day's newspaper is fat, often running to six or more ad-stuffed sections. A particular strength is local coverage of Toronto. In recent years, the newspaper has vigorously promoted "a new deal for cities."
The Star is the only Canadian newspaper that employs a public editor (ombudsman). Other notable features include an immigration/diversity reporter, a community editorial board, and charitable campaigns that solicit contributions from readers.
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