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- For information about the hip-hip song "Tootsee Roll", see 69 Boyz.
Tootsie Rolls are a chocolatey chew candy that have been manufactured in the United States for over 100 years. The cylindrical chocolate candies come individually wrapped in a slip of brown paper, and are a well known piece of Americana. They are one of the best selling candies in America and throughout the world today.
Product History
In 1896, Leo Hirshfield came to America and started producing his chocolatey-chew candy in a small New York City shop, when he decided he wanted a chocolate that would not melt in the heat. He named the candy after his daughter's nickname. By 1905, production moved to a four-story factory in New York. In 1917, the name of the company was changed to Sweets of America, and the company was listed on the New York Stock Exchange in 1922. In 1931, the Tootsie Pop, a hard-candy lollipop with Tootsie Roll filling was invented. During World War II, Tootsie Rolls were added to soldier's rations because of their ability to withstand severe weather conditions.
The name of the company has been Tootsie Roll Industries, Inc., since 1966. In 1996, Tootsie Roll Industries celebrated their 100th anniversary. As of 2003, sixty-million Tootsie Rolls and twenty-million Tootsie Pops are produced every day.
Limited Edition Vanilla Tootsie Roll Midgees were introduced in 2005.
The Jingle
Whatever it is I think I see
- The world looks mighty good to me
- 'cause Tootsie Rolls are all I see
- Whatever it is I think I see
- Becomes a Tootsie Roll to me
- Tootsie Roll how I love your chocolatey chew
- Tootsie Roll I think I'm in love with you
- Whatever it is I think I see
- Becomes a Tootsie Roll to me.
Commercials containing this jingle continue to be shown on TV today, making them (along with the Tootsie Pop commercial) the longest running commercials on American television. This commercial still plays occasionally and was part of a recent special on the Food Network.
References
"Tootsie Roll"