Think Secret, founded in 1998, specializes in publishing reports and rumors about Apple Computer.

In December of 2004, Think Secret published rumors of a new Mac and a new piece of word-processing software. Apple subsequently sued Think Secret editor "Nick dePlume", claiming that the site's reports violated trade secret law. The rumors were confirmed on January 11, 2005 at Macworld in San Francisco when Apple's CEO Steve Jobs introduced the Mac mini and the iWork productivity suite.

Prior to Think Secret's legal troubles, the identity of its editor was unknown outside the Mac journalism community, as he had always written under the pen-name "Nick dePlume." It was later discovered by bloggers at Black Vortex that his real name was Nicholas Ciarelli.

Think Secret's archives reach as far back as May 1999.

The name of the site is a play on Apple's former advertising slogan, "Think Different".

See also

• Mac rumors community

References