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The Action were an English band of the 1960s. They were part of the mod movement, and played soul music influenced pop. They were similar in style to The Who and The Creation.
The band were formed as The Boys in 1963, in North London. They changed their name to The Action in 1965. The original members were Reg King (vocals), Alan King (guitar), Mike Evans (bass guitar) and Roger Powell (drums). A second guitarist, Peter Watson, joined the band in 1964.
Shortly after their formation, they signed to Beatles producer George Martin's Parlophone Records. "Land of 1000 Dances" b/w "In My Lonely Room" was well received by critics but sold poorly. None of the Action's singles achieved success in the UK singles chart, their highest charting single being "I'll Keep on Holding On", which reached number 47 in 1965.
In the late 1960s, the Action moved toward a mid-tempo psychedelic ballad style, and then into folk rock. They were dropped from by Parlophone in 1967.
In 1967 (see 1967 in music), Peter Watson was replaced by Martin Stone, and a keyboard player, Ian Whiteman, also joined. When Reg King left the band in 1969, the band renamed themselves Mighty Baby.
Some members of The Action later went on to form Ace (see pub rock (UK)).
External links
English musical groups | Music from London | Parlophone artists | 1960s music groups
"The Action"