Tarija or San Bernardo de Tarija is a city in southern Bolivia, located 22.73° South 64.35°West. It was named after Francisco de Tarija. The city was founded in 1574. It has a population of about 140,000.

Upon arrival to the city from its Oriel Lea Plaza airport, one will be greeted by a sign that reads, "Tarija, Capital of Smiles", referring to the city's purported warm hospitality and friendly people.

Its narrow city streets and colonial style houses resemble those of the Spanish Andalucia. The Guadalquivir River that borders the city was named after the Spanish river of the same name. Together, Tarija has been coined as the Bolivian Andalucia.

Tarija's land and climate are adequate for grape and wine prodution. The Festival of Wine and Cheese is held annually in Tarija.

It is the capital of the Tarija Department.

Cities in Bolivia

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