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Tango is a carbonated soft drink sold primarily in the United Kingdom. It was launched by the Beecham Group in 1958, and was bought by Britvic in 1986.
Originally, Tango was the name of the orange flavour in a range of different flavoured drinks that each had their own name. In the 1990s, long after the other products in the range had passed into obscurity, the Tango brand was expanded into other flavours, including apple, lemon, cherry and blackcurrant.
Advertisements for Tango feature various bizarre occurrences with the catchphrase "You know when you've been Tango'd". These began in 1991 with an ad featuring a man being slapped around the face by an orange-clad person (Peter Geeves) immediately after drinking Tango. It received widespread condemnation after a craze for "Tangoing" people swept the nation's playgrounds, and there were reports of children receiving serious injuries or even being deafened by being slapped on the ears. Whether or not these accounts were true, subsequent advertisements have used less dangerous practices. However, the first advert was named the 3rd best television commercial of all time in a 2000 poll conducted by The Sunday Times and Channel 4.
Other slogans used include "You need it because you're weak" and "Feed the Tango Inside".
Sony Bravia Parody
In early 2006 an advertising campaign for 'Tango Clear' was launched, parodying the Sony BRAVIA LCD TV adverts. The original Sony advert consisted of thousands of coloured balls as they bounce down the roads of San Francisco. The Tango advert was set in Swansea and featured fruit instead of coloured balls, using the same production style and the same music track. It also copies almost exactly the moment from the Bravia advert when a frog leaps out from a drainpipe. It parodies Sony's slogan 'Colour.like.no.other' with 'Refreshment like no other', finishing the advert with "It's clear when you've been Tango'd"
A parody website was also set up alongside the advert, purporting to be the "Swansea North Residents Association". According to the website, the filming of the advert left large amounts of fruit matter across the streets where the advert was filmed, caused damage to property, scared wildlife, residents, and no compensation was received. It also allows visitors to sign a petition and view the original advert in a variety of formats.
The whois information for the Swansea North Residents Association domain reveals it was registered in February 2006 by 'CHI advertising', which represents the marketing company behind Tango drinks.
External links
"Tango (drink)"