In astrology, sun sign refers to the astrological sign the sun is in at a particular moment in time such as an individual's birth.
The concept of sun signs is most commonly used in the West where the majority of people are familiar with their sun sign.
The reason why sun-signs are commonly called star-signs is because the sun is a star, not because of any link with the backdrop of other stars.
For example, each person also has a Moon sign, a Mercury sign, a Venus sign etc, and these do NOT conform to the above dates, and change greatly from year to year. Sun-sign astrologers are unable to take these and many other variables into account.
If a rapist who targets women is known to be on the loose in the shopping centre, many women might choose not to go shopping at all that day, and this is a simple example of how a sub-section of the population can be selectively affected by these general forces. Sun signs are held to represent certain sub-sections of the population. Research by insurance companies within their own massive databases is reported to have revealed differences between the relative safety on the roads of people born at different times of year - a boost for the sun sign astrologers if it proves to be true. The Sunday Times, Sept 14th 1997 mentions this research and also the remarkable results of a marketing company analysing shopping habits by zodiac sign.
The Swiss mathematician and astrologer Gunter Sachs did some extensive research on massive samples (using nearly a million data sets) and demonstrated striking differences between people of different zodiac signs. These results were reported in newspapers all over the world, for example the Daily Mail, November 6th 1997. Link to that report.
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It uses material from the
"Sun sign".
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