The St. Louis Rams are a professional American football team based in St. Louis, Missouri. They are currently members of the Western Division of the National Football Conference (NFC) in the National Football League (NFL). The team has won two NFL Championships and one Super Bowl.
The Rams began playing in 1937 in Cleveland, Ohio as a second incarnation of the previous Cleveland Rams team that was a charter member of the 1936-37 American Football League. Although the NFL granted membership to the same owner, this new NFL franchise technically became a separate entity since none of the players or the team's personnel joined the new NFL team.
The team then became known as the Los Angeles Rams after the club moved to Los Angeles, California in 1946. The Rams then moved to Anaheim Stadium in Anaheim, California in 1980, keeping the Los Angeles name. The club relocated to St. Louis in 1995.
After the season, the NFL accepted Marshman and his Rams to join the older, more established league. However, none of the Rams players or team personnel followed Marshman, and thus the NFL Rams technically became a separate entity from the 1936 AFL Rams.
The Rams' first heyday in Southern California was from 1949 to 1955, when they played in the NFL championship game (not yet called the Super Bowl) four times, winning once in 1951. During this period, they had the best offense in the NFL, even though there was a quarterback change from Bob Waterfield to Norm Van Brocklin in 1951. The defining player of this period was wide receiver Elroy Hirsch. Teamed with fellow Hall-of-Famer Tom Fears, Hirsch helped create the style of Rams football as one of the first big play receivers. During the 1951 Championship season, Hirsch posted a then stunning 1,495 receiving yards with 17 touchdowns. The popularity of this wide-open offense enabled the Los Angeles Rams to become the first pro football team to have all their games televised in 1950.
The Rams suffered a down period on the field from 1956 until 1966 posting losing records in every season. However, the business side of the franchise was nurtured by a visionary exectutive in Pete Rozelle. During his time with Rams, Rozelle learned the value of television for the sport of pro football. Through Rozelle's savy use of television, the Rams remained a glamor NFL franchise despite their poor record. In a 1957 game against the San Francisco 49ers, the Rams set the all-time record for attendance for a regular season NFL game with 102,368. The Rams would draw over 100,000 fans twice the following year.
The 1960s were defined by the Rams great defensive line of Rosey Grier, Merlin Olsen, Deacon Jones, and Lamar Lundy, dubbed the "Fearsome Foursome". It was this group of players who restored the on-field luster of the franchise in 1967 when the Rams reached (but lost) the conference championship under legendary coach George Allen. That 1967 squad would become the first NFL team to surpass one million spectators in a season, a feat the Rams would repeat the following year. In each of those two years, the L.A. Rams drew roughly double the number of fans that could be accommodated by their current stadium for a full season.
George Allen led the Rams from 1966-70 and introduced many innovations. These included hiring a young Dick Vermeil as one of the first special teams coaches. Though Allen would enjoy five straight winning seasons and win two divisional titles in his time with the Rams he never won a playoff game with the team, losing in 1967 to Green Bay 28-7 and in 1969 23-20 to Minnesota. Allen would leave after the 1970 season to take the head coaching job for the Washington Redskins.
Quarterback Roman Gabriel played eleven seasons for the Rams dating from 1962-72. From 1967-71, Gabriel led the Rams to either a first- or second-place finish in their division every year. He was voted the MVP of the entire NFL in 1969, for a season in which he threw for 2,549 yards and 24 TDs while leading the Rams to the playoffs. During the 1970 season, Gabriel combined with his primary receiver Jack Snow for 51 receptions totaling 859 yards. This would prove to be the best season of their eight seasons as teammates.
In 1972 Chicago industrialist Robert Irsay purchased the Rams for $19 million and then traded the franchise to Carroll Rosenbloom for his Baltimore Colts and cash. The Rams remained solid contenders in the 1970s, winning seven straight NFC West championships between 1973-79. Though they clearly were the class of the NFC in the 1970s along with the Dallas Cowboys and Minnesota Vikings, they lost the first 4 conference championship games they played in that decade, losing twice each to Minnesota (1974, 1976) and Dallas (1975, 1978).
The Rams' coach for this run was Chuck Knox, who led the team through the 1977 season. The Chuck Knox coached Rams featured an unremarkable offense carried into the playoffs annually by an elite defensive unit. The defining player of the 1970s L.A. Rams was Jack Youngblood. Youngblood was called the 'Perfect Defensive End' by fellow Hall of Famer Merlin Olsen. His toughness was legendary, notably playing on a broken leg during the Rams' run to the 1980 Super Bowl. His blue-collar ethic stood in opposition to the perception that the Rams were a soft 'Hollywood' team. However, several Rams players from this period took advantage of their proximity to Hollywood and crossed over into acting after their playing careers ended. Most notable of these was Fred Dryer, who starred in the TV series Hunter from 1984-1991.
Ironically, it was the Rams' weakest divisional winner (an aging 1979 team that only achieved a 9-7 record) that would achieve the team's greatest success in that period. Led by third-year quarterback Vince Ferragamo, the Rams shocked the heavily-favored and two-time defending NFC champion Dallas Cowboys 21-19 in the Divisional Playoffs, then shut out the Tampa Bay Buccaneers 9-0 in the conference championship game to win the NFC and reach their first Super Bowl. Along with Ferragamo, key players for the Rams were halfback Wendell Tyler, offensive lineman Jackie Slater, and Pro Bowl defenders Jack Youngblood and Jack "Hacksaw" Reynolds.
The Rams' opponent in their first Super Bowl was the defending champion Pittsburgh Steelers. The game would be a virtual home game for the Rams as it was played in Pasadena at the Rose Bowl. Although some oddsmakers set the Rams as a 10½ point underdog, the Rams played Pittsburgh very tough, leading at halftime 13-10 and at the end of the 3rd quarter 19-17. In the end, however, the Steelers finally asserted themselves, scoring two touchdowns in the 4th quarter and completely shutting down the Rams offense to win their 4th Super Bowl, 31-19.
As became increasingly common with sports franchises, the Rams began to blame much of their misfortune on their stadium situation. With Orange County mired in a deep recession resulting largely from defense sector layoffs, the Rams were unable to secure a new or improved stadium in the Los Angeles area, which ultimately cast their future in Southern California into doubt.
The move left many in the Los Angeles area embittered toward the NFL. That sentiment was best expressed by Fred Dryer, who at the time said "I hate these people Rams and their owner, Georgia Frontiere for what they did, taking the Rams logo with them when they moved to St. Louis. That logo belonged to Southern California."
Due to a number of factors, the NFL has repeatedly failed in its efforts to return NFL football to Los Angeles. Following the 1995 season, the Seattle Seahawks announced that they would move the team to Southern California. However the NFL, which had taken control of the Los Angeles market, did not approve of the move and thus forced the Seahawks to move back to Seattle, after Microsoft co-founder Paul Allen came in with a financial bail out package. In the late 1990s a number of Los Angeles-based groups attempted to land the NFL's 32nd franchise; however Houston was awarded the franchise, largely because Houston had a solid commitment for a stadium (and was very aggressive in its attempts to obtain the franchise) while none of the Los Angeles-based groups had a solid stadium commitment (nor the aggressiveness of the Houston group). Despite the NFL's extensive effort to return the NFL to Los Angeles, in general the Los Angeles market has been ambivalent about the absence of the NFL. Currently the likeliest venue for a return to the NFL in Los Angeles is a refurbished Los Angeles Memorial Coliseum.
The Rams actually began the year strong, winning five of their first six games, but went only 2-8 the rest of the way and missed the playoffs.
Vermeil's first two seasons as Rams coach were as unsuccessful as many of the prior seasons that preceded it. Through the 1998 season this futility made the Rams through the decade of the 1990s the worst team, record-wise, in the NFL. Finally in 1999 there appeared to be reason for hope as the Rams obtained quarterback Trent Green and running back Marshall Faulk in two separate trades. Unfortunately in the preseason Green would tear his knee up and miss the entire season, thus apparently setting up the Rams for another long season of failure.
The 1999 Rams were also noted for a colorful celebration conducted by their offensive players in the end zone after scoring a touchdown. The celebration, which involved a group of players standing in a circle and swaying their arms as a football spun like a top in the center of the circle, was known as the "Bob 'N Weave." This celebration, and other such "premeditated and prolonged" celebrations, were shortly thereafter effectively banned by the NFL in that any such celebrations would now result in "excessive celebration" penalties.
Tennessee then mounted a desperate, last-minute drive, reaching the St. Louis 10-yard line with six seconds left and no timeouts. Tennessee quarterback Steve McNair threw to Kevin Dyson on a slant. Dyson caught the pass at the 3 but was tackled by Mike Jones eighteen inches shy of the goal line, ending the game and giving the Rams, and Dick Vermeil (who had told his coaches to begin preparing for overtime) their first Super Bowl victory. Warner, in the performance of his life, was named Super Bowl MVP. Following the Rams' Super Bowl victory, coach Vermeil retired from football (though he came back to the game in 2001 as head coach of the Kansas City Chiefs) and was replaced by wunderkind offensive coordinator (and Zampese apprentice) Mike Martz.
Finally, in the fourth quarter, the Rams came back. Two plays after an apparent game-clinching 95 yard fumble return by the Patriots on 4th down was reversed on a penalty, Kurt Warner scored on a 2-yard keeper to bring the Rams to within 7 points, 17-10. After holding the Patriots on the next drive, the Rams were in much the same situation as they had been two years previous against Tennessee. Warner came through once again, quickly leading the Rams on a dramatic drive culminating in a 26-yard touchdown pass to Ricky Proehl. The extra point by Jeff Wilkins tied the game at 17 with 90 seconds left.
With the Patriots holding no time outs and the Rams having seized the momentum, overtime seemed assured, if not an outright Rams win in regulation. Even John Madden on the Fox broadcast of the game, opined that the Patriots should play for overtime. However, on this day it was not meant to be for the Rams. This time it was Tom Brady leading the Patriots down the field against the Ram defense, completing all but one pass (an intentional spike to stop the clock) before Adam Vinatieri's last-second 48 yard field goal defeated the Rams 20-17.
The once magical Warner lost the starter's job to Bulger after suffering six fumbles in the season opener against the Giants early in 2003 season. (Although,it should be noted that he was sacked and diagnosed with a concusion on the second play of the game, and yet heroically kept himself in the game). Warner was released by the Rams in June 2004 and quickly signed a free agent contract with the New York Giants, ending his career with the Rams. The departure of Warner proved to be the end of the "Greatest Show on Turf" era.
The 2003 season saw the Rams go 12-4, win the Western Division again and gain home field advantage throughout the playoffs. However, the Rams lost a crushing Divisional defeat to the Carolina Panthers, who would go on to become NFC Champions.
The Rams began their 10th year in St. Louis at home winning their Week 1 home-opener against the Arizona Cardinals 17-10. Unfortunately, they lost their next two games of the season. They lost on the road the eventual NFC South champion Atlanta Falcons 34-17 and then, they lost to the New Orleans Saints at home 28-25 in overtime. Fortunately, the Rams would get to 2-2 on the season with a 24-14 road victory over their historic divisional-rival, the San Francisco 49ers. In Week 5, they traveled to Qwest Field and took on another division-rival, the Seattle Seahawks. They trailed 27-24 late in the fourth quarter when the Rams managed to get a 36-yard field goal by Jeff Wilkins to send the game into overtime. Eventually, the Rams won the game 33-27 on a 52-yard pass from Marc Bulger to Shaun McDonald. Afterwards, they went home and got a win against the Tampa Bay Buccaneers 28-21. Unfortunately, the Rams lost a week later on the road to the hapless Miami Dolphins 31-14. Not even their Week 8 Bye Week could save them, as they lost to the defending champion New England Patriots at home 40-22. Fortunately, the Rams would redeem themselves as they won regular-season bragging rights at home against the Seahawks with a final score of 23-12. However, the playoffs hopes decreased as they lost their next two road games to the Buffalo Bills (37-17) and the eventual NFC North champion Green Bay Packers (45-17). At home, they managed to sweep their much-hated rival, the 49ers, at home 16-6. However, their playoff hopes continued to shrink as they lost their next two road games to the Carolina Panthers (20-7) and to the Cardinals (31-7). At 6-8, the Rams had to win their last two games to have any hope for the playoffs. Fortunately, their last two games were at home. They easily won against the Philadelphia Eagles 20-7, since their opponent already had the NFC's #1 seed and they were resting their good players for the playoffs. Afterwards, they faced the New York Jets for their final regular season game. Both sides played hard and fierce, but in the end, the Rams were able to get a victory in overtime with a 31-yard field goal by Wilkins. Not only did the Rams win 32-29, but they also got the NFC's #5 seed, despite having an 8-8 record.
Unfortuately, the Rams 10th season in St. Louis, Missouri came to a very sour end as they were thrashed in the Divisional Round by the Atlanta Falcons 47-17.
The Rams got their 2005 campaign off on the wrong foot, losing their Week 1 road game to their historic rival, the San Francisco 49ers by a score of 28-25. Fortunately, they would get a win as they won 17-12 at Sun Devil Stadium against another division rival, the Arizona Cardinals, in which former teammate Kurt Warner was the Cardinals' QB. Then, they would finally get to play at home, as they won their Week 3 home-opener against the Tennessee Titans 31-27. Unfortunately, things started to get out of hand, as they lost their next three games. First, they got soundly beaten by the eventual NFC East champion New York Giants 44-24. Then, not only did they lose at home to their divisional rival, the Seattle Seahawks 37-31, but head coach Mike Martz was diagnosied with an infection in his heart and Joe Vitt was named interim head coach. On Vitt's first game as interim head coach, not only did the Rams lose a Monday Night match-up to the then-undefeated Indianapolis Colts 45-28, but head QB Marc Bulger got a sprained AC joint in the second quarter. Fortunately, the Rams would win their next two home games as Jamie Martin led hard-earned victories against the New Orleans Saints (28-17) and the Jacksonville Jaguars (24-21). Unfortunately, after their Week 9 Bye, despite Marc Bulger returning to the line-up, the Rams got swept in Seattle against the Seahawks 31-16 and then, the Rams went home and lost a rematch to the Cardinals, in which Kurt Warner got revenge against his former team, by a score of 38-28. Also, Bulger went down with another shoulder injury. This time, it would end his season as his right shoulder got bruised. Against the Houston Texans Jamie Martin was knocked out of the game with a concussion, leaving rookie QB Ryan Fitzpatrick to play his first game in the NFL. At first, it looked like the Texans would finally get their second win of the season, as they led 24-3 at halftime. Fortunately for the Rams, they were able to expose the Texans' ineffectiveness as they managed to tie at 27 going into overtime. Then, the Rams won 33-27 thanks to a 56-yard pass from Fitzpatrick to WR Kevin Curtis. Unfortunately, Fitzpatrick couldn't hold up, as they lost their next four games. First, they lost to the Washington Redskins at home 24-9. Then, they lost on the road to the recovering Minnesota Vikings 27-13. Afterwards, they lost to the struggling Philadelphia Eagles 17-16. Not even fellow back-up Jamie Martin could help the Rams against the Eagles. Despite getting the start for their last home game of the season, Jamie Martin and the Rams failed to stop the 49ers from sweeping them by a final score of 24-20. At least Jamie and the Rams managed to end their disastrous season on a positive note, as their went on the road and won against the Dallas Cowboys on ESPN's final Sunday Night game with a score of 20-10. Afterwards, Mike Martz was fired from the Rams, ending his reign as Rams head coach.
In the 2006 NFL Draft, the Rams used their first pick on Clemson CB Tye Hill. They then used their next pick on Colorado TE Joe Klopfenstein. The rest of their picks were Louisiana St. DT Claude Wroten, Stanford LB Jon Alston, Indiana DE Victor Adeyanju, Virginia WR Marques Hagans, Northwestern LB Tim McGarigle, Minnesota Guard Mark Setterstrom, and Missouri Guard Tony Palmer.
When the team debuted in 1937, the Rams' colors were red and black, featuring red helmets and black uniforms with red shoulders and sleeves. One year later they would switch their team colors to yellow and blue, with yellow helmets, white pants and blue uniforms. The Rams swtiched to gold uniforms in the mid 1940s. When Gehrke introduced the horns, they were painted gold on blue helmets. By the late 1950s, the team wore blue jerseys again.
In 1965, the colors were changed to blue and white. The helmets became blue with white rams horns, while the uniform design was changed to white pants and either blue or white jerseys. When George Allen was named head coach in 1966, he had the Rams wear their white jerseys at home, a tradition that continued through the 1971 season under Tommy Prothro. Prothro switched the Rams to the blue jerseys at home in 1972, the final season of the blue and white combination.
The colors reverted back to yellow and blue in 1973. The new uniform design consisted of white pants and curling rams horns were added to the sleeves – yellow horns on the blue jerseys and blue horns on the white jerseys. The white jerseys also had yellow sleeves.
The team's colors where changed from yellow and blue to gold and navy blue in 2000. A new logo of a ram head was added to the sleeves and gold stripes were added to the sides of the jerseys. The helmet design essentially remains the same as it was in 1948, except it is navy blue with gold horns.
In 2003, the Rams wore blue pants with their white jerseys for a pair of early-season games, but after losses to the New York Giants and Seattle Seahawks, the Rams reverted to gold pants with their white jerseys. In 2005, the Rams wore an all-blue combination for games against the Arizona Cardinals and Dallas Cowboys.
These Rams, and St. Louis Cardinals Hall-of-Famers Dan Dierdorf, Jackie Smith and Larry Wilson, are honored in the Ring of Honor at the Edward Jones Dome. Only Slater, however, played for the Rams in St. Louis, and then only for the inaugural 1995 season.
Ollie Matson (33), Andy Robustelli (81), Dick "Night Train" Lane (also 81), coach Dutch Clark, general manager Tex Schramm, GM and later NFL Commissioner Pete Rozelle, and coach Sid Gillman are also members of the Hall of Fame, but were elected on the basis of their performances with other teams or (in the case of Rozelle) NFL administration. Dick Vermeil has become the first and still only St. Louis Rams figure inducted into the Missouri Sports Hall of Fame. Cardinals inducted into it include Dierdorf, Smith, Wilson, Conrad Dobler, Jim Hart and coach Jim Hanifan.
1937 establishments | National Football League teams | Saint Louis Rams | Sports in Cleveland | Sports in Los Angeles | St. Louis, Missouri
St. Louis Rams | Rams de Saint-Louis | Saint Louis Rams | St. Louis Rams | セントルイス・ラムズ | St. Louis Rams | St. Louis Rams
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