Sony Ericsson

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Both companies have ceased making their own mobile phones. The reason for this merger is to combine Sony's global consumer marketing expertise with Ericsson's technological leadership in the communications sector.

Organizational Structure

The company's global management is based in London. It also has research & development teams in Sweden, Japan, China, the United States, and the United Kingdom. Sony Ericsson has approximately 6,000 employees worldwide. The current President is Miles Flint and the Corporate Executive Vice President is Ericsson veteran Jan Wäreby.

Products and Services

Sony Ericsson announced its first joint products in March 2002 and now has a full product portfolio covering all target groups. Sony Ericsson introduced the Walkman-branded W series music phones in 2005 (ten models to date, W300, W550, W600, W700, W710, W800, W810, W850, W900 and W950).

Financial Information

Sony Ericsson posted its first profit in the second half of 2003, buoyed in part by sales of its new line of camera phones and strong sales in Asia. To date, Sony Ericsson had steadily lost money since it was founded in 2001.

Sony Ericsson sold 27.2 million phones in 2003 and 42.3 million phones in 2004. In 2005, Sony Ericsson sold about 50 million units. According to the IT research consulting firm Gartner, in the first quarter of 2006, Sony Ericsson was the fourth largest mobile phone manufacturer in the world, behind Samsung, Motorola, and Nokia. It held a 7% global market share.

References

Financial data ^*

External links

__NOTOC__

Gourt Home::Gourt :: Sony Ericsson

Organizational Structure

Products and Services

Financial Information

See also

References

External links