The smart mob is a concept introduced by Howard Rheingold in his book Smart Mobs: The Next Social Revolution. According to Rheingold, smart mobs are an indication of the evolving communication technologies that will empower the people.

These growing technologies include the Internet, computer-mediated communication such as Internet Relay Chat, and wireless devices like mobile phones and personal digital assistants. Methodologies like peer to peer networks and pervasive computing are also changing the ways in which people organize and share information.

A smart mob is a group that, contrary to the usual connotations of a mob, behaves intelligently or efficiently because of its exponentially increasing network links. This network enables people to connect to information and others, allowing a form of social coordination. Parallels are made to, for instance, slime moulds.

One reason for the rise of smart mobs is the ever decreasing cost of increasingly powerful microprocessors which have allowed them to permeate throughout society—they’re embedded in everything from boxes to clothes. Depending on how the technology is used, smart mobs may be beneficial or detrimental to society. Rheingold warns of the use of the technology by some to create a society similar to the one seen in George Orwell's 1984 or by terrorists for their malicious purposes.

Examples

Essentially, the smart mob is a practical implementation of collective intelligence. According to Rheingold, examples of smart mobs are the street protests organized by the anti-globalization movement. Other examples include:

• Smart mobs who arrange the meet up over the Internet and show up at a retailer at a specific time and use their number to negotiate a discount with the retailer.^*

• eBay — a collection of users who are empowered by the Internet and eBay to buy and sell and maintain the quality control over all transactions through the rating system. People can leave positive, negative or neutral feedback, depending on how they felt about their transaction with that seller.

• Text messages that were sent in the Philippines, which are thought to be partly responsible for the demonstration that ousted former President Joseph Estrada. Examples of such a text message read "Wear black to mourn the death of democracy," "Expect there to be rumbles" and "Go to EDSA."

• The 11 March 2004 Madrid attacks (11M), and the reaction from the people against the government in the Spanish elections of 14 March 2004.

• The 2005 civil unrest in France exhibited smart mobs - the French national police spokesman, Patrick Hamon, was quoted in the Wall Street Journal as saying that youths in individual neighborhoods were communicating by cellphone text messages, online blogs, and/or email — arranging meetings and warning each other about police operations.

Smartmobs have begun to have an impact in current events, as mobile phones and text messages have empowered everyone from revolutionaries in Malaysia to individuals protesting the second Iraq war. Individuals who have divergent worldviews and methods have been able to coordinate short term goals thanks to these technologies.

The comic book Global Frequency, written by Warren Ellis describes a covert, non-governmental intelligence organization built around a smart mob of people that are called on to provide individual expertise in solving extraordinary crises.

See also

• Collaborative software
• E-democracy
• Flash mob
• Internet democracy
• Recommendation system
• Science studies
• User generated content
• Virtual community
• The Wisdom of Crowds

External links

• Howard Rheingold website
• Organizing a smart mob
• Aglomerari Spontane, a blog about the smart mobs in Romania
• "The Pager Revolution" — Time magazine.
• Tele-Plebiscites, Big Brother and Encyclopedia

Flashmob | Smartmob | Smart mob | スマートモブ | Bystry tłum

Community organizing | Superorganisms