Shasta is a brand of U.S. soft drink that reached the peak of its popularity in the 1980s. It is generally cheaper in price than brands like Coca-Cola or Pepsi. It continues to be available in some U.S. grocery stores. It began as The Mt. Shasta Mineral Springs Company on December 6, 1889. It was also known as The Shasta Water Company. It produced bottled mineral water from Shasta Springs in northern California. For a while the water was shipped in glass-lined railroad cars for local bottling. In 1931, Shasta produced its first soft drink, pale dry ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, ginger ale. During the 1960s, Shasta was purchased by the Sara Lee food company. In 1985, it was acquired by the National Beverage Corp., which also owns the popular Faygo line.
Shasta claims to have been the first to introduce metal soft drink cans and diet soft drinks.
"'Cause I'm the Master Blaster drinking up the Shasta / My voice sounds sweet 'cause it has-ta" - Professor Booty by Beastie Boys
"I want a pop, pop, pop! I want a Shhhhhhhhhhhasta, Shasta!" - Line from an old Shasta TV commercial.
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