Samuel C. Dobbs (Samuel Candler Dobbs), president and chairman of the Coca-Cola Company, from 1919 to 1922. Dobbs began his career as an Atlanta-based Coca-Cola salesman, during which he persuaded Joe Biedenharn of the Biedenharn Candy Company to set up a Coca-Cola dispenser in this store and order the beverage on a regular basis, thereby fueling sales and recognition of the Coca-Cola name. Dobbs later became the company’s sales manager and president. He is credited with beginning the “truth-in-advertising” campaign that led to the creation of the Better Business Bureau.

American entrepreneurs | Coca-Cola