A SWOT team is a team of people who is collaboratively engaged in the articulation of a SWOT analysis.

Tips for creating a focused SWOT Analysis team

• An initial face-to-face meeting is essential to get intent started for team members.

• Write everything down, so as to have a record and be clearly understood.

• Make an effort to communicate especially in online environments where only typing is used.

• Use concise and accurate language to convey your thinking.

• Sustain trust by having respect and empathy for other members.

• Focus on the key goals for the team, avoiding distractions and side issues.

• Leaders must practice spirit building with acknowledgement to all involved.

• Practice deep democracy, listening to ‘smaller’ voices, they often have gems.

• Act on team outcomes by promoting courageous recommendations and visions.

• Use the most important criteria and issues as material for strategic work.

External links

• Online Collaborative SWOT tool