Roxette is a Swedish pop/rock band that consists of Per Gessle and Marie Fredriksson.
For a brief period of time in the early 1990s, Roxette stood among the top bands in worldwide sales and notoriety, brandishing a simple yet effective blend of pop with a slight edge and occasional hints of dance. The group claims influences ranging from The Beatles to Blondie to new wave music to Joni Mitchell and Aretha Franklin.
There was a time in 1991 when Roxette could command an arena filled with tens of thousands of fans in places as diverse as Buenos Aires, Frankfurt and Sydney. The 1992 release Tourism: Songs from Studios, Stages, Hotelrooms & Other Strange Places -- with a recording of audience members singing along to the tune of the group's biggest hit, "It Must Have Been Love" -- exemplifies this temporary but impressive hold Per Gessle and Marie Fredriksson had.
Though there is no firm figure, Roxette is believed to have worldwide sales of as many as 75 million copies of its albums and singles, no minor achievement for any pop act. The group's success in the United States alone was arguable. While seemingly not interested in doing so, even by default Roxette could not associate its image with the now-iconic ABBA, another Swedish pop group that struggled for recognition in America while still intact in the late 1970s, but that managed, through revisionism beginning in the early 1990s, to grow into something more intriguing as a legacy.
ABBA did have some Billboard Top 10 singles and one No. 1 in the 1970s. Even though Roxette couldn't ultimately leave behind the same legacy, the group did outperform ABBA on the singles chart, achieving four No. 1 hits on the Billboard Hot 100 between 1989 and 1991. Roxette also had two No. 2 singles and a few other Top 40 peaks until falling out of sight of the Hot 100 in 1994. Even so, by that token, Roxette can be considered a highly successful singles act. The group has been certified by the Recording Industry Association of America (RIAA) with two platinum albums -- 1988's Look Sharp! (released in the U.S. in 1989) and 1991's Joyride -- and two gold singles -- "The Look" and "It Must Have Been Love."
In Sweden the group has had 17 Top 10 hits, and Roxette has developed a large following throughout South America and South Africa.
Though they have claimed that the original aim of Roxette was to apply Gessle's pop compositions to Fredriksson's vocals, they also claim that the spontaneously-written and -recorded "The Look," the group's worldwide breakthrough hit, came as a surprise with Gessle taking lead. Perhaps the claim can be questioned in light of the fact that the first single Gessle and Fredriksson released in Sweden in late 1985, "Neverending Love," was a full-on duet (similar to "Dangerous"), as were several other single releases before the group's reach expanded beyond its home country.
While working on her first solo album, Fredriksson performed more background vocals for Gyllene Tider's next album, The Heartland Café, what some fans consider to be the first Roxette project. According to liner notes written by Gessle on a 1990 re-issue of the album, the group's first English-language release was in response to interest expressed by Capitol Records, an American label affiliated with Gyllene Tider's parent EMI Group. Though Gessle had written one English-language song that appeared on a 1982 album by ex-ABBA singer Frida, it was, in fact, music set to a Dorothy Parker poem. Writing songs in English for Gyllene Tider was an attempt to reach into the lucrative American market.
The 11-track Heartland Café was released in February 1984. Capitol took six of the tracks and released an extended-play (EP) record in the United States with an abridged title, Heartland, but the company insisted on a different name for the band. Gessle and the other members of Gyllene Tider (Swedish for "Golden Times" or "Golden Age") chose the title of a 1975 Dr. Feelgood song, "Roxette."
The Heartland Café sold 45,000 copies in Sweden, which is considered a minor success. It proved even less so internationally. The newly-named Roxette issued one near-invisible hit in the United States, "Teaser Japanese," whose video reached MTV's studio but received no rotation to speak of. It and subsequent singles fared better in Sweden, and Gyllene Tider briefly toured the country to support the album. However, "the album died soon enough and the international career died before it even started," Gessle wrote. "We decided to put Gyllene Tider to rest... until further notice..."
Gessle recorded a third Swedish-language solo album, released in 1985 and again featuring Fredriksson on background vocals, and Fredriksson recorded a second solo album. Upon the advice of their mutual record company, the Swedish subsidiary of The EMI Group, Gessle and Fredriksson joined to record an English-language single. "Neverending Love," credited to Roxette, was released in late 1985 and reached the Swedish Top 10.
In 1987, Fredriksson released and publicized her third solo album. Meanwhile, Roxette released a single, "I Want You," in collaboration with Eva Dahlgren and Ratata. Later in the year, Roxette released "It Must Have Been Love (Christmas For the Broken Hearted)," a holiday-themed song that received some attention and kept Roxette's name alive on some European radio as Gessle and Fredriksson prepared the next album. Gessle has said that the single was Roxette's first ernest endeavor to reach beyond Sweden toward markets such as Germany, though EMI Germany decided against releasing the single.
After "Success's" run on Swedish radio emerged "The Look," a novelty song highlighted by synthesizers and a clangy guitar line as well as esoteric lyrics sung by Gessle about a woman "walking like a man, hitting like a hammer."
While studying in Sweden, an American exchange student from Minneapolis, Dean Cushman, heard "The Look," then one of the most played songs on radio, and brought a copy of Look Sharp! home for the 1988 holiday break. According to Gessle, Cushman "badgered" a Minneapolis radio station, KDWB 101.3 FM, to play the song. Based on positive caller feedback, the station's program director copied the song and distributed it to other stations, and within weeks the song became very popular. At the same time, another station had already picked up the song and EMI were making plans to release the single. However the "Dean Cushman story" made a great tale for the press, and for many years Roxette told this story as the beginning of their success.
EMI Svenska's parent group, which had not previously agreed to an American distribution of Look Sharp!, immediately issued a single to American record stores and radio stations and pressed copies of Look Sharp!. "The Look" reached No. 1 on the April 8, 1989, Billboard Hot 100, where it remained for one week. At the end of the year, Billboard named "The Look" one of the 20 biggest Hot 100 singles of the year.
"Dressed For Success" was the second single in the United States, and the song peaked at No. 14. "Listen to Your Heart" was released thereafter. A power-ballad, the song managed to garner great listener interest even though it differed from the synth pop of "The Look," instead resembling the guitar-heavy ballads of Heart. The single, the first ever to be released in cassette-only format without a 45 RPM 7" vinyl alternative, spent a single week at No. 1 on the Billboard Hot 100 for the week ending Nov. 4, 1989.
A fourth single in the United States, "Dangerous," was released at the end of the year and spent two weeks at No. 2 on the Hot 100 in February 1990.
Gessle and producer Clarence Öfwerman took the old recording, had Fredriksson replace a single Christmas-referenced line in the song, added some instrumentation and background vocal overlays, and gave the song to the soundtrack producers, who Gessle claimed turned it down. Gessle also claimed that, after re-editing the film before release, the producers re-requested the song, and it was added to the soundtrack.
Pretty Woman was released in March 1990 and went on to make more than $178 million at U.S. box offices and more than $460 million worldwide, becoming the most successful film of the year. The soundtrack went on to be certified three times platinum by the RIAA. Though not the first single released from the soundtrack, "It Must Have Been Love" would prove to be the most successful, spending two weeks at No. 1 on the Hot 100 beginning in the June 16, 1990, edition.
The song had staying power on the chart, spending two additional weeks at No. 2 after falling from the perch, a total of nine weeks in the Top 10, and a then-impressive 17 weeks in the Top 40. Billboard named "It Must Have Been Love" the No. 2 Hot 100 single of the year behind Wilson Phillips' "Hold On." The song would prove to be Roxette's most successful single release, peaking at the top of the singles charts in many countries and No. 3 in the United Kingdom, the group's highest chart position there.
J.D. Considine of Rolling Stone magazine reviewed Joyride: "By emphasizing its sense of personality, Roxette delivers more than just well-constructed hooks; this music has heart, something that makes even the catchiest melody more appealing."
The title-track single took off quickly, bearing a similarity to "The Look" and featuring Gessle whistling and singing lines like "Hello, you fool, I love you," which he claimed his girlfriend left in a note to him one day. "Joyride" the single reached No. 4 in the U.K. and spent a week at No. 1 on the Billboard Hot 100 in the May 11 issue.
Its follow-up, "Fading Like a Flower (Every Time You Leave)," a power-rock song similar to "Listen to Your Heart" but uptempo with Fredriksson on lead, spent a week at No. 2 on the Hot 100 in July. It was then that Roxette embarked on an even more ambitious tour, eventually reaching more than 1 million fans in 108 concerts, including a few dates in the United States.
But it was at this time, as Per Gessle has contended, that EMI's American subsidiary made personnel changes that resulted in a downturn in the publicity for Roxette. Though Gessle has never fully explained, Roxette fans and close watchers could easily see that the momentum in America was slowing down dramatically. Though Joyride was certified platinum and made impressive worldwide sales, surpassing Look Sharp!, subsequent singles from the album -- the ballad "Spending My Time" and the bouncy "Church of Your Heart" -- failed to reach above the No. 30 position on the Hot 100. The same can be said for the UK chart, where "The Big L." (another bouncy pop-rock song), "Spending My Time" and "Church of Your Heart" failed to reach even the Top 20.
Some longtime Roxette and Per Gessle fans have contended as well that Roxette was not able to compete, especially in the American market, with the changing tide of popular music. The Billboard Hot 100 singles and Billboard 200 album charts were showing an increasing dominance toward the end of 1991 by new or emerging genres such as new jack soul and grunge. Groups like Boyz II Men, Color Me Badd and Nirvana were sitting at No. 1, and harder-core rap and hip-hop showed signs of their eventual rise to prominence, pushing aside simpler, more commercialized pop with which Roxette's music had seemingly blended perfectly.
The first single off the album was "How Do You Do!" followed by the ballad "Queen of Rain" and an electrified version of the song "Fingertips," originally recorded acoustically for the album and re-titled "Fingertips '93" for single release. Tourism barely dented American radio and record stores but gave Roxette its first Top-20 single in the UK in over a year with "How Do You Do!" (#58 in the U.S.).
In early 1993, Roxette became the first non-native-English speaking artists to be featured on MTV's Unplugged series, though the songs from the performance were never released on an official Unplugged album.
It was also in 1993 when Roxette recorded and released "Almost Unreal," a song originally slated for the film Hocus Pocus starring Bette Midler, Sarah Jessica Parker and Kathy Nijimy. However, the song was moved to the soundtrack to the film based on the Nintendo video game Super Mario Bros. starring Bob Hoskins, John Leguizamo and Dennis Hopper. The film, which cost more than $40 million to make, earned only $20 million at the box office. Supported by an expensive video and ultimately receiving respectable airplay, "Almost Unreal" managed to briefly reach the lower end of the Billboard Hot 100 but reached the Top 10 on the U.K. singles chart, the group's first time there since "Joyride" two years before.
A yet second re-issuing of "It Must Have Been Love" managed to reach the UK Top 10 at the end of 1993 as well.
Though considered successful throughout Europe, the full 15-track set of Crash! Boom! Bang! tanked in the United States despite a successful campaign by McDonald's, which advertised and sold a 10-track "favorites" compact disc. The "favorites" CD reportedly sold more than 1 million copies, ranking as one of Roxette's most successful releases in the United States.
Despite the effort, Crash! Boom! Bang! would be the last Roxette release EMI would issue in the United States.
In 1995, Roxette released the greatest-hits compilation Don't Bore Us, Get to the Chorus!, which featured new songs released as singles as well, including the ballad "You Don't Understand Me," co-written by Desmond Child. The song managed to hit the Swedish Top 10. Also that year, a compilation of singles-only (B-side) recordings, alongside some of the 1993 Unplugged material, was released in Japan and parts of South America under the title Rarities.
In 1996, Roxette took instrumental masters of many of its ballads and recorded translated Spanish lyrics over them, released on the album Baladas En Español, which sold well in Argentina, Chile and other parts of South America. Also in 1996, Marie Fredriksson released another solo Swedish-language album, I En Tid Som Vår ("In a Time Like Ours"). And Gessle reunited with Gyllene Tider for what turned out to be a wildly successful tour in Sweden.
Gessle and Fredriksson reunited in 1998 to record material for a new Roxette album, Have a Nice Day, which was released in March 1999. Containing elements of techno and house music, Have a Nice Day produced singles that returned Roxette to the upper half of the Swedish singles chart. The first single, "Wish I Could Fly", came as close to the UK Top 10 (no. 11) as any single Roxette had released since 1993. It also became the most played song on radio in Europe of 1999. Damas of the All Music Guide called Have a Nice Day "an effort to encapsulate Roxette's trademark sound with Brit-pop and electronica, and, by gosh, it works." He called one of the tracks, "You Can't Put Your Arms Around What's Already Gone," "quite possibly the best song (Gessle has) ever written." Sales were brisk in South America as well, but there was no U.S. release of Have a Nice Day.
In 2000 Fredriksson released her own greatest-hits compilation of her Swedish-language material, titled after one of her songs, "Äntligen" ("At Last").The album went on to be a huge seller in Sweden (no1 for 3 weeks), and sold well abroad with fans buying the album for around the world, and produced a successful tour. Meanwhile, Roxette signed a U.S. distribution deal with Edel Music, which re-released Don't Bore Us, Get to the Chorus!, replacing some non-U.S. hits with songs from Have a Nice Day, including "Wish I Could Fly," which received some airtime on U.S. Adult Contemporary radio stations.
Room Service followed in 2001 to some critical raves. "Probably the best Roxette album since Joyride," wrote Leslie Mathew of the All Music Guide. "Room Service is an exciting, immediate, high-gloss pop gem that contains very little filler indeed." The first single, "The Centre of the Heart," emerged as a result, hitting No. 1 in Sweden and making a slight dent in the UK It was followed by "Milk and Toast and Honey." Roxette again went on tour.
After that came another set of compilations, The Ballad Hits in late 2002 and The Pop Hits in early 2003. Each set contained a separate CD with material previously available only on CD singles. The single "Opportunity Nox" was released from The Pop Hits in 2003.
Meanwhile, in September 2002, after a fainting spell, Marie Fredriksson was diagnosed with a brain tumor, which was subsequently removed in surgery. It was during her recovery that she wrote and compiled songs for her first-ever English-language solo album, The Change, which was released internationally but not in the United States in October 2004. Inspired by Fredriksson's brush with mortality and made mostly in partnership with her husband, Mikael Bolyos, The Change was a far bluesier and melancholic set of songs than anything Roxette recorded. The album entered the Swedish chart at No. 1, reportedly selling 30,000 copies in its first week. The first single, "2:nd Chance," entered the Swedish singles chart in the Top 10. The album to date has sold more than 350,000 and has seen several other international radio releases, including "All About You" and "A Table in the Sun."
In 2005, Belgian dance group D.H.T.'s trance-cover of "Listen to Your Heart" became a worldwide club hit. Originally released in Belgium in 2003, the various mixes of the song reached U.S. clubs in late 2004. By the mid-summer of 2005, the song reached the Top 10 of the Billboard Hot 100, peaking at No. 8 in August. Throughout 2005, several songs were released as re-mixes and covers. Among them: two prominent versions of "Fading Like a Flower" hit the dance floors, one a trance cover by German group Mysterio and one a sampling by Dancing DJs that reached the UK's dance chart, and a "white label" (independent, unauthorized) release, "Joyride 2005" which clubs in UK have picked up and waiting for an official distrubution.
Gessle told Aftonbladet's Per Bjurman that the songs on Son of a Plumber were personal in nature. "I really wanted to do an album that's me," he said. "The lyrics are mainly about me and my life, and they feel very important.… We never had a target group in mind when we did this album, and that was very liberating."
He was still publicizing the album when, on Nov. 29, 2005, Gessle and Marie Fredriksson appeared at the Dorchester Hotel in London at a presentation of awards by Broadcast Music Incorporated, better known as BMI. Gessle received an award for "It Must Have Been Love," which, by 2005, had been played on U.S. radio more than 4 million times. He and co-songwriter Mats Persson also received an award for Dance Song of the Year for D.H.T.'s cover of "Listen to Your Heart." The single was certified platinum the previous month by the RIAA.
The ceremony marked the first time Gessle and Fredriksson had appeared in public together since before the onset of Fredriksson's brain tumor and subsequent surgery in 2002. When asked by an Aftonbladet reporter if there would be a Roxette reunion, Gessle replied, "We haven't decided yet. No doors are closed.… We're still young".
In an interview with the official site of the Swiss singles chart in March 2006, Per Gessle stated that the group would be releasing a three-disc compilation in the near future, and that plans for the release of an MTV Unplugged album are still being considered. He also stated that a future reunion is possible. They are planning to record one or two new songs in the summer of 2006 and a plan to release a compilation Rox Box collection with DVD sometime in October 2006.
In April 2006, Fredriksson announced that she plans to release a new album in May 2006, Min bäste vän (My Best Friend). An album of classic tracks from her years growing up. Roxette fans rejoiced, but nevertheless, many were disappointed with the fact that Fredriksson doesn't want to work too hard on new Roxette projects, instead, she prefers to do her own solo work.
Roxette has recently released a medley called "The Rox Medley" to promote the forthcoming greatest hit album. This medley will be officially released as the b-side to the new single whose title remains unknown. The medley includes six Roxette hit singles: "The Look", "Joyride", "Listen to Your Heart", "Dangerous", "It Must Have Been Love" and "Fading Like a Flower (Everytime You Leave)".
In a recent Canadian Radio interview with Radio CKWV-FM "The Wave" on Vancouver Island in Canada, Per shared information about the upcoming new Roxette singles and the Rox Box, ''"It's four CDs, a DVD – a little bit of this, a little bit of that – outtakes and demos and stuff. It's like a coffee table thing, and it's really, really big an 80-page booklet and stuff."
The interview conducted by Ian Seggie, CKWV-FM Producer, Per shares his feelings about working with Marie again:
"It was in fact wonderful, and emotional of course, but also (hehehe) it took about like an hour, and then we're back in the groove. It was the same jokes, the same... everything was like the same. So even though time has gone by, it feels as if time has stood still for a bit so... It's not like it was before because, you know, Marie is somewhat a changed person, for all that she's gone through. But nevertheless, she still sings very well and, you know, it's just been a pleasure to be able to record these songs. If you had asked me like two years ago if this would ever happen, I would definitely would never believed it to have happened. I'm really pleased that we actually could do it."
See also: List of Swedes in music
1980s music groups | 1990s music groups | 2000s music groups | Duos | Swedish musical groups
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