This article is about the company and trademark Rollerblade. For the generic skates, see Inline Skating.

Rollerblades are a registered trademark of Edward Reilly III and Monica Lombardi. While the company does not want the meaning of their trademark to be diluted, the term "rollerblade" is frequently used in casual conversations to refer to any inline skate, regardless of brand. This misuse has also appeared on "official" items such as signs, buildings, and sidewalks.

Tecnica has since acquired Rollerblade, and they are now using the brand for their own range of inline skates, including Tecnica Twisters, now known as Rollerblade Twisters.

After the introduction of the Twisters to the US market, there has been an explosion of freestyle skating in North America. Cones are now set up in Central Park every day, with a consistent skater base which is increasing daily.

See also

• A list of former and current trademarks which are often used generically
• Dilution
• Roller skate

External links

• Rollerblade Speed-Team Germany
• Alexandria Library incorrectly using the word Rollerblade
• City of Boulder Ordinance No. 5241 incorrectly using the word Rollerblade
• Ultimate Inline Skating Guide To Toronto v0522a - Inline skating guide to Toronto using Google Earth

Rollerblade