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Rodale Press (incorporated as Rodale Inc.) is one of the world's largest publishers of health and fitness related books and magazines. It is headquartered in Emmaus, Pennsylvania, in the United States.
Rodale has published a number of hugely successful books, including The South Beach Diet, a best-seller and the first book published on the widely-popular South Beach diet.
Rodale also released another best-seller in Pete Rose's 2004 autobiography, My Prison Without Bars, in which the controversial all-time Major League Baseball hit leader first confessed to gambling on professional baseball while playing with the Cincinnati Reds. My Prison Without Bars is viewed widely as Rose's mea culpa attempt to reverse Major League Baseball's decision to ban him from the game and the Baseball Hall of Fame because of his gambling violations.
Rodale Press also publishes numerous internationally-distributed and widely read health-oriented magazines, including Prevention, Men's Health and Runner's World magazines. Rodale's Custom Publishing department publishes both RVLiving * and Little Brown Book (the magazine for Bloomingdale's Insiders).
In addition to its Emmaus headquarters, Rodale maintains an office on New York City's Third Avenue.
Founded in 1930, Rodale Press now employs roughly 1,100 people.
History
J.I. Rodale founded Rodale Inc. in 1930. It was originally a manufacturer of electrical switches which moved to Emmaus to take advantage of favorable local taxes. In 1942, he started Organic Farming and Gardening magazine. It taught people how to grow better food without using chemicals in the soil. Today, Organic Gardening is the most highly read gardening magazine in the world. It provides readers with tools, ideas and information needed to grow their food without using chemicals, following the principles of the organic movement.
In 1950, Rodale introduced Prevention, a health magazine. It approached illness in a strategic way, focusing on its prevention. Today, Prevention magazine is the 11th largest magazine in the world, with over 10 million readers worldwide each month.
In 1971, Rodale died, and his son Bob Rodale took over the company's leadership.
On September 20, 1990, Bob Rodale was killed in a car accident during a business trip in Russia. Bob Rodale's wife, Ardath, and daughter, Maria, have led the company since.
External links
1930 establishments | Book publishing companies of the United States | Companies based in Pennsylvania | Lehigh County, Pennsylvania | Lehigh Valley
"Rodale Press"