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Rockstar is an energy drink that currently comes in four varieties: Rockstar Energy Drink (black can), Diet Rockstar Energy Drink (white can), Rockstar Energy Cola (red can), and Rockstar Juiced (orange can). Rockstar is available in 8.4 fl oz (250 ml), 16 fl oz (473 ml), and 24 fl oz (710 ml) sized cans, depending on the flavor (see below).
Sugar-free Diet Rockstar Energy Drink is aspartame-free, using instead a blend of Splenda-brand sucralose and acesulfame potassium (Ace-K).
Key Ingredients
In an original or diet Rockstar Energy Beverage, per 16 fl oz (473 ml) can:
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Sizes
Rockstar varieties come in different sized cans as follows:
- Original: 8.4, 16, and 24 fl oz
- Diet: 8.4, 16, and 24 fl oz
- Cola: 16 fl oz
- Juiced: 16 and 24 fl oz
Affiliation
Rockstar is currently (2006) the primary sponsor of the winter Metalcore tour, Taste of Chaos.
On 31 May 2005, under a distribution agreement, Coca-Cola Enterprises began distributing Rockstar Energy Drink products within the U.S. and Canada except the Northwest and Northern California divisions of CCE.
On 1 January 2006, Rockstar announced a multi-year contract to be the "Official Drink of the Gumball 3000".
Rockstar sponsored a Panther Racing car driven by Tomas Enge in the Indy Racing League in 2005.
Founder
Russell Goldencloud Weiner (born 1970) is the creator of the Rockstar energy drink. Weiner is also the founder and CEO of the company, which is based in Las Vegas, Nevada. Weiner is the son of Michael Weiner, Ph.D. (better known as radio talk show host Michael Savage); both of Goldencloud Weiner's parents are herbalists.
External links
"Rockstar (drink)"