The Roaring Twenties refers to the North American time period of the 1920s, which has been described as "one of the most colorful decades in American history." The decade encapsulates a fascinating story, beginning with the return of young soldiers from the fronts of the World War I and emergence of a new and confident face of modern womanhood, and ending with the sad note of the Black Tuesday, harbinger of the Great Depression. The years of the Roaring Twenties were marked by several inventions and discoveries of far-reaching consequences; emergence of unprecedented industrial boom and accelerated consumer demand and aspirations, coupled with significant changes in the lifestyle; and a series of events, national as well as international, which shaped a large part of the history of the 20th century.
The spirit of the Roaring Twenties was marked by a general feeling of discontinuity associated with modernity, and a break with traditions. A new and different era was felt to be coming up. Everything seemed to be feasible through modern technology, the limits ecology and sustainability pose to economic and technological growth were yet unknown. Technologies, like trains, cars and mass communication by radio and telephone, spread the idea of modernity to a large part of the population. Formal decorative frills were shed in favor of practicality, in architecture as well as in daily life. At the same time, amusement, fun and lightness were cultivated in jazz and dancing, in defiance of the horrors of World War I, which were still present in people's minds. The period is often called the "Jazz Age."
In spite of the social, economic and technological advances however, African Americans, recent immigrants and farmers, along with a large part of the 'working class' population did not benefit. In fact, 70 million people lived below the accepted poverty line of $2000 a year per family.
At the same time as the economic boom, the 1920s were setting the stage for the Great Depression that would dominate the 1930s.
These soldiers formed a tremendous market force. As they were still very young, in their twenties, all things youthful were now increasingly idealized and highly marketable by businesses and corporations.
Business of the 1920s also benefited from less regulation by the Federal Trade Commission. This meant that child labor and Yellow Dog contracts were common.
During the Roaring Twenties, radio became the medium of the masses, the first mass, broadcasting medium. Radios were affordable and the programs entertaining. Radio was the grandstand for mass marketing with a massive listening audience. Its economic importance led to the mass culture that has dominated society since its introduction near the turn of the century. During the "golden age of radio", programming was as varied as TV programming in modern day. Without the self-censorship that is in place today, editors were free to entertain an audience in any and every way, setting the stage for the entrance of violent crime into film and popular culture. This relative freedom came to an end in 1927 with the establishment of the Federal Radio Commission and a new era of regulation.
Advertisement reels, shown before early films, augmented the already booming mass market. The "golden age of film", during the 1930s and 40s, was to evolve from its humble 1900s beginnings of short, silent films. Like radio, film was a medium for the masses. Watching a film was cheap compared to other forms of entertainment, and accessible to factory and other blue-collar workers.
Electrification, having slowed during the war, saw huge progress during the 1920s as more of the US and Canada was added to the electric grid. Most industries switched from being coal powered to using electricity. At the same time, vast new power plants were constructed. In Canada, electricity production almost quadrupled.
Telephone lines also were now being strung across the continent. Another important technology that went from rare to common in the 1920s was indoor plumbing, and modern sewer systems were installed for the first time in many regions.
These infrastructure programs were mostly left to the local governments in both Canada and the United States. During the 1920s, most local governments went deeply into debt, under the assumption that an investment in such infrastructure would pay off in the future. This would cause major problems in the Great Depression. In both Canada and the United States, the federal governments did the reverse, using the decade to pay down war debts and roll back some of the taxes that had been introduced during the war.
Credit was abundant and much of it began to flow into speculation, particularly in the New York Stock Exchange.* This created a bubble and set the stage for the Wall Street crash of 1929. A bubble of a different sort occurred in the first half of the decade, namely the Florida Land Boom, which dissipated in 1925-26.
The Lost Generation were young people who came out of World War I disillusioned and cynical about the world. The term usually refers to American literary notables that lived in Paris at the time. Famous members included Ernest Hemingway, F. Scott Fitzgerald, and Gertrude Stein.
Other social critics included Sherwood Anderson and H.L. Mencken. Anderson published a collection of short stories titled Winesburg, Ohio, which studied the dynamics within a small town. Mencken criticized the narrow American taste and culture through various essays and articles.
Art Deco was the style in design and architecture that marked the era. Starting from Europe, it spread to America towards the end of the 1920s, where one of the most remarkable buildings featuring this style was constructed as the tallest building of the time: the Chrysler Building. The forms of art deco were pure and geometric, even though the artists often drew inspiration from nature. In the beginning lines were curved, but later on rectangular designs became more and more popular.
Painting in North America during the 1920s developed into a different direction than that in Europe. In Europe, the 1920s were the era of expressionism and later, surrealism. As Man Ray stated in 1920 after the publication of a unique issue of New York Dada: "Dada cannot live in New York".
The African American culture developed rapidly during the 1920s under the title of the "Harlem Renaissance". In 1921, the Black Swan Corporation opened. At its height, it issued ten recordings a month. All-African-American musicals also started up in 1921. In 1923, the Harlem Renaissance Basketball Club was founded by Robert Douglas. During the later 1920s, and especially in the 1930s, the basketball team became known as the best in the world. The first issue of Opportunity was published. The African American playwright, Chip Woman's Fortune, debuted at Frazee Theatre. African American culture has contributed the largest part to the rise of jazz music.
The first commercial radio station in the United States, KDKA, began broadcasting in Pittsburgh in 1922. Radio stations subsequently proliferated at a remarkable rate, and with them spread the popularity of jazz. Jazz became associated with all things modern, sophisticated, and also decadent. Some of the most popular bands of the decade included those of: Paul Whiteman, Leo Reisman, Abe Lyman, Nat Shilkret, George Olsend, Ben Bernie, Bob Haring, Ben Selvin, Earl Burtnett, Gus Arnheim, Rudy Vallee, Jean Goldkette, Ted Lewis, Bob Haring and Fred Waring. Popular vocalists included: Nick Lucas, Harold Scrappy Lambert, Gene Austin, Johnny Marvin, Rudy Vallee, Ted Lewis, Frank Munn, Franklyn Baur, Jack Smith, Eddie Cantor, Al Jolson, Maurice Chevalier, Morton Downey, James Melton, Ruth Etting, Helen Kane, Cliff Edwards, Chester Gaylord and Dick Robertson. Men tended to sing in a high pitches voice, typified by Harold Scrappy Lambert who was one of the most popular recording artists of the decade. In the 1920's, the music performed by these artists was called jazz. Today, the popular music of the 1920's is usually labelled as "sweet music" by jazz purists.
The music that people consider today as "jazz" tended to be played by minorities. In the 1920's, the majority of people listen to what we would call today "sweet music" and hardcore jazz was categorized as "hot music" or "race music." Louis Armstrong marked the time with improvisations and endless variations on a single melody. Armstrong contributed largely to making scat singing popular, an improvisational vocal technique in which nonsensical syllables are sung or otherwise vocalized, often as part of a call-and-response interaction with other musicians onstage. Apart from the clarinet, Sidney Bechet also popularized the saxophone. Dance venues increased the demand for professional musicians and jazz adopted the 4/4 beat of dance music. Tap dancers entertained people in Vaudeville theaters, out in the streets or accompanying bands. At the end of the Roaring Twenties, Duke Ellington entered the scene to start the beginning of the big band era.
Starting in the 1920s, ballrooms across the U.S. sponsored dance contests, where dancers invented, tried, and competed with new moves. Professionals began to hone their skills in tap dance and other dances of the era throughout the Vaudeville hall circuit across the U.S. Electric lighting and air conditioning made evening social entertainment available to much wider audiences, giving rise to an era of dance halls and live music. Throughout the decade the most popular dances were the fox-trot, waltz and tango.
Harlem played a key role in the development of dance styles. With a number of entertainment venues, people from all walks of life, all races, and all classes came together. The Cotton Club featured black performers and catered to the rich, glamorous, and white clientele, while the Savoy Ballroom catered to average, working, and mostly black clientele.
From the early 1920s, a variety of eccentric dances were developed. The first of these were the Breakaway and Charleston. Both were based upon African-American musical styles and beats, including the all popular blues. The Charleston's popularity exploded after being featured in two Broadway shows in 1922. A brief Black Bottom craze, originating from the Apollo Theater, would sweep dance halls from 1926 to 1927, replacing the Charleston in popularity. By 1927, Lindy Hop, a dance based on Breakaway and Charleston, and integrating elements of Tap, would become the dominant social dance. Developed in the Savoy Ballroom, it was set to stride piano ragtime jazz. Lindy Hop would remain popular for over a decade, before evolving into Swing dance. However, these dances were never mainsteamed and the overwhelming majority of people continued to dance the fox-trot, waltz and tango throughout the decade.
On August 18, 1920 the State of Tennessee became the last of 36 states needed to ratify the Nineteenth Amendment. Women were thus recognized as equals as men in every state—at least at the polls.
Due to the dreary economic situation after the First World War, many American and European families needed to replace the incomes of the family fathers lost in the battlefield; women had to accept a job, and move outside the home. This also gave them a new self-confidence. The change in role was also reflected in the media: the garçonne-look portrayed the ideal woman as an androgynous, working woman that had reached equality with men while simultaneously possessing the appeal of the femme fatale. Pantsuits, hats and canes gave women a sleek look without frills and avoiding the fickleness of fashion. The style was named after the novel La garçonne by Victor Margueritte. In Europe, this look featured women with short hair (Bubikopf) for the first time; in the U.S., the bob was popularized by actresses Norma Shearer, Laura La Plante, Norma Talmadge, Louise Brooks, Leatrice Joy, Dorothy Mackaill, Dolores Costello and Colleen Moore in the early 1920s. As a result of this move towards practical androgyny, corsets went out of style, and some women even bandaged their breasts to make them look flatter. Flappers, as these women were called in the U.S., wore short dresses with a straight loose silhouette. By 1927 seams had risen to just below the knee and they remained there until 1930 when they dropped back down again.
Thus, the Roaring Twenties gave a new definition to womanhood—a new woman was born, who smoked and drank in public, danced and exercised her franchise, kept her hair short, wore make-up, dressed differently, and confidently participated in economic activities.
In urban areas, minorites were treated with more equality than they had been accustomed to previously. This was reflected in the films of the decade. For example, Redskin (1929) and Son of the Gods (1929) deal sympathetically with the Native Americans and Asians and openly revile the ignorance and stupidity of racist whites. On the stage and in movies, black and white players appeared together for the first time. During the 1920's, it was possible to go to night clubs and see whites and minorites dancing and eating together. This all ended with the revival of conservatism in the 1930s.
Homosexuals also received a level of acceptance that would not be seen again until the 1960s. Until the early 1930s, gay clubs were openly operated that were commonly known as "pansy clubs." The relative liberalism of the decade is shown by the fact that the actor William Haines, who was regularly named in newspapers and magazines as the number-one male box-office draw, openly lived in a gay relationship with his lover, Jimmie Shields. Other popular gay actors/actresses of the decade included Ramon Novarro, Charles "Buddy" Rogers, Claudette Colbert, Janet Gaynor and Greta Garbo. In 1927, Mae West wrote a play, called The Drag, about homosexuality and alluded to the work of Karl Heinrich Ulrichs. It was a box-office success. West regarded talking about sex as a basic human rights issue, and was also an early advocate of gay rights. With the return of conservatism in the 1930s, the public grew intolerant of homosexuality and gay actor/actresses were forced to choose between retiring or agreeing to hide their sexuality.
In Canada, the Chinese Immigration Act of 1923 prevented almost all immigration from Asia. Other laws curbed immigration from Southern and Eastern Europe.
See 1920s books
Charles Lindbergh gained sudden great international fame as the first pilot to fly solo and non-stop across the Atlantic Ocean, flying from Roosevelt Airfield (Nassau County, Long Island), New York to Paris on May 20-May 21, 1927. He had a single-engine airplane, "The Spirit of St. Louis", which had been designed by Donald Hall and custom built by Ryan Airlines of San Diego, California. He needed 33.5 hours for the trip. The President of France bestowed on him the French Legion of Honor and, on his arrival back in the United States, a fleet of warships and aircraft escorted him to Washington, D.C., where President Calvin Coolidge awarded him the Distinguished Flying Cross.
Undoubtedly, the most popular American athlete of the Twenties was baseball player Babe Ruth. His characteristic home run hitting heralded a new epoch in the history of the sport (the "Live Ball" Era), and his high style of living fascinated the nation and made him one of the highest-profile figures of the decade. Fans were enthralled in 1927 when Ruth hit 60 dingers, setting a brand-new single-season home run record that would not be broken until 1961. Together with another up-and-coming star named Lou Gehrig, Ruth would lay the foundations of future New York Yankees dynasties and pave the way for their becoming one of the greatest teams in baseball.
Other sports, too, created heroes during the Roaring Twenties. A former bar room brawler named Jack Dempsey won the World heavyweight boxing title and became the most celebrated pugilist of his time. College football also captivated fans, due in no small part to Red Grange, the incomparable running back of the University of Illinois. Grange would play a role in the development of professional football in the mid-1920s by signing on with the NFL's Chicago Bears. Bill Tilden thoroughly dominated his competition in tennis, cementing his reputation as one of the greatest tennis players of all time. And Bobby Jones popularized golf with his spectacular successes on the links; the game would not see another major star of his stature come along until Jack Nicklaus. Ruth, Dempsey, Grange, Tilden, and Jones are collectively referred to as the "Big Five" sporting icons of the Roaring Twenties.
See also: U.S. presidential election, 1920
Several labor strikes in 1918 and 1919 marked a turning point in American's view of labor unions. State militias began to be used to break up strikes and state officials started enacting criminal laws against disturbances. Labor union membership died drastically throughout the country. Radical unionism (see Industrial Workers of the World) declined as well, in large part due to repression during World War I by means of the Espionage Act and the Sedition Act of 1918. Socialist Eugene V. Debs had been sentenced to prison for 10 years as a result of the latter, although he was released early by Harding.
See also: The Great Depression and Causes of the Great Depression
The 21st Amendment, which repealed the 18th Amendment, was ratified on February 20, 1933. The choice to legalize alcohol was now left up to the states, and many states quickly took this opportunity to allow alcohol. As the Roaring Twenties were typified by illegal alcohol, the legalizing of alcohol in many ways symbolized their finish.
1920s | American culture | Canadian culture | Historical eras | History of North America | American generations
Goldene Zwanziger | Années folles | Roaring Twenties | Det glada 1920-talet
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