Richard Saul Wurman (1936 - ) is an American architect and graphic designer. He is considered the pioneer in the practice of making information understandable. He has written and designed over 80 books and created the TED conferences. In 1976 he coined the phrase information architect out of his reaction to a society that daily creates massive amounts of information, but with little care or order. Created the popular ACCESS travel guide books which were innovative in their use of mapping content by neighborhood. Simple, but effective use of colored text allowed the reader to quickly separate, locate and evaluate restaurants, museums, parks, and other categorical destinations. The design concept was based on how we seek information, in this case, by location. With this series of books, Wurman firmly established the role and responsibility of an information architect.
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