A remix is an alternate version of a song different from the original version, It can often include "featured" artists. A song is often remixed to extend its popularity or to give a song that wasn't popular a second chance. Remixes are 'the norm' in Modern Dance Music allowing one song, the ability to appeal across many different musical genres or dancefloors. Here the featured artists are often musicians adding their instrument. It is also widely used in hip-hop and rap music. An R&B remix usually has the same music as the original song but has added or different verses that are rapped or sung by the featured artists. It usually contains some if not all of the original verses of the song however, these verses may be arranged in a different order depending on how the producers decided to remix the song.
On January 5, 2002, J To Tha L-O! by Jennifer López became the first remix album to debut at the #1 spot on Billboard's Top 200 albums chart.
Most of these songs received more radio play in their remixed form than in the original. The most obvious example of this is in "I'm Real" and "Ain't It Funny"; both songs only managed very minor success, and only on mainstream radio stations, in their original forms. Once the remixes were released, the songs both fared extremely well not only on mainstream radio but also on rhythmic and urban contemporary stations. Each song became a multiple-week number one at radio, based almost entirely on the strength of its remix. The videos for the original versions of "I'm Real" and "Ain't It Funny" each briefly registered on MTV and VH1 in America. But the remix videos brought them into heavy rotation on MTV, as well as major play on MTV2, BET, and MTV Jams.
There is no music video for the original versions of "Fiesta", "Not Tonight", "One More Chance", or "Pass The Courvoisier". On the other hand, no video exists for the remix versions of "Baby I Luv U" or "Naughty Girl". No video exists for "Butterflies" at all. However, all other listed songs have videos for both their original and remix versions.
Modern remixing had its roots in the dance hall culture of late-1960s/early-1970s Jamaica. The fluid evolution of music that encompassed ska, rocksteady, reggae and dub was embraced by local mixing wizards who deconstructed and rebuilt tracks to suit the tastes of their audience. In particular, producers and DJs like Ruddy Redwood, King Tubby and Scientist, and Lee "Scratch" Perry popularized stripped-down instrumental mixes (which they called "versions") of ska tunes using simple four-track mixing machines. At first they simply dropped the vocal tracks, but soon more sophisticated effects were created, dropping separate instrumental tracks in and out of the mix, isolating and repeating hooks, and adding echo effects.
At the same time, DJs in New York City were performing similar tricks with disco songs (using loops and tape edits) to get dancers on the floor and keep them there. Tom Moulton invented the 12-inch single vinyl format to allow for punchier sound and greater length. Walter Gibbons remixed the first commercial 12-inch single ("10 Percent", by Double Exposure), and one of the most successful early American remixes, "Doin' the Best That I Can" by Betty Lavette.
In the mid-1970s, the Jamaican and Bronx remix cultures met, energizing both. Key figures included Kool DJ Herc and DJ Grandmaster Flash. Cutting (alternating between duplicate copies of the same record) and scratching (manually moving the vinyl record beneath the turntable needle) became part of the culture, creating what Slate magazine called "real-time, live-action collage". One of the first mainstream successes of this style of remix was the 1983 track "Rockit" by Herbie Hancock, as remixed by Grand Mixer D.ST.
After the rise of dance music in the late 1980s, a new form of remix was popularised, where the vocals would be kept and the instruments would be replaced, often with matching backing in the house music or Hi-NRG idiom. The art of the remix gradually evolved, and soon avant-garde artists such as Aphex Twin were creating more experimental remixes of songs, which varied radically from their original sound and yet were not guided by pragmatic considerations such as sales or danceability.
In the 1990s, with the rise of powerful home computers with audio capabilities came the mash-up, an unsolicited, unofficial (and often legally dubious) remix created by editing two or more recordings (often of wildly different songs) together. This method is more difficult to work with, because clean copies of separated tracks such as vocals or individual instruments are usually not available to the public. Some artists (such as Björk and Public Enemy) embraced this trend and outspokenly sanctioned fan remixing of their work; there was once a web site which hosted dozens of unofficial remixes of Björk's songs, all made using only various officially-sanctioned mixes.
Also in the early 1990s, Mariah Carey became one of the first mainstream artists who re-recorded vocals for a remix, and by 1993 most of her major dance and urban remixes had been re-sung, e.g. Dreamlover as remixed by David Morales for the clubs. This trend would be the norm up to the 2000s, as many major artist would contribute new vocals for the different versions of their songs. Carey also spearheaded the norm of including guest appearances on her urban remixes.
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Some industrial groups allow, and oftentime, encourage their fans to remix their music, notably Nine Inch Nails, whose website contains a list of downloadable songs that can be remixed using Apple Computer's GarageBand software.
Most of the above hip-hop remixes arose either from the need for a poppy R&B singer to add more of an urban, rap edge to one of their slower R&B songs, or from the need for a rapper to gain more pop appeal by getting an R&B singer to sing some lines here and there. When a song by a solo artist does not take off, the hip-hop crowd understands that the majority of successful hip-hop songs include a combination of rapping and singing, usually being done by at least two different artists. So, when a song by a solo artist, whether a popular rapper or a singer, fails to catch on, the remix is usually relied on to give the song a second chance.
In the case of the above dance remixes, many are slow ballads and R&B songs that were remixed by techno producers and DJ's in order to give the song appeal to the club scene and to rhythmic radio. Up-tempo, dance-oriented songs tend to perform better than slow songs on mainstream American radio as well.
So, whether a slower R&B song is remixed as a dance song or a hip-hop song (or, as in the case of Mariah Carey's "I Still Believe", both), it usually increases the song's chances for success on not just one but usually on multiple radio formats and with multiple audiences.
Michael Jackson's Blood on the Dance Floor: HIStory in the Mix is considered to be the biggest selling remix album of all time, with global sales over 7 million copies (at the same time, it should be noted that the album had few non-remixed songs, so it consists not only of remixes).
See also: Cover version, Bastard pop
A remix may also refer to a non-linear re-interpretation of a given work or media other than audio. Such as a hybridizing process combining fragments of various works. The process of combining and re-contextualizing will often produce unique results independent of the intentions and vision of the original designer/artist. Thus the concept of a remix can be applied to visual or video arts, and even things farther afield. The disjointed novel House of Leaves has been compared by some to the remix concept.
In recent years the concept of the remix has been applied analogously to other media and products. In 2000, the British Channel 4 television program Jaaaaam was produced as a remix of the sketches from the comedy show Jam. In 2003 the Coca-Cola Corporation released a new version of their soft drink Sprite with tropical flavors under the name Sprite Remix.
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