A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. Example: Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked.

Website owners often submit their sites to reciprocal link exchange directories in order to achieve higher rankings in the search engines.

Three way linking

A three way linking is also a kind of reciprocal linking but a special case. Example Alice has two websites Site A and Site B and Bob has Site C. If Site A links to Site C and inturn Site C links to Site B it is called Three way linking. This type of linking is becoming popular since some search engines do not consider normal reciprocal links.

See also

• Web ring

External links

• Reciprocal Links on DMOZ