Razzles are small pellets of "candy" that once chewed, mix to turn into chewing gum. Originally introduced in 1966, with an advertising slogan and jingle of, "First it's a candy, then it's a gum. Little round Razzles are so much fun." The original flavor was raspberry (hence the name).

Concord Confections was formed in 1986, and sometime after that date acquired the Razzles brand. Additional fruit flavors were added to raspberry. Most recently, a "tropical fruit" pack was added to the product line. Tootsie Roll Industries acquired Concord Confections in 2004.

Razzles were recently featured in the movie 13 Going on 30.

Confectionery | Tootsie Roll brands

External link

• A History of Razzles