Pure was a Canadian rock band, originating in Vancouver in 1991. Previously, the band was known as After All and Grin Factory. Signed to the Reprise label, the band reached a greater audience once their song "Greedy" was featured on Cool World soundtrack. They later appeared on Shag Records and Mammoth Records.

They were nominated for a Most Promising Group of the Year Juno Award in 1993, but they lost to Skydiggers. Pure's song "Tennis Ball" was featured in the move BASEketball, though not featured on the soundtrack. The band was somewhat notorious for its occasional themes of recreational drug use and carefree attitude, resulting in at least two music videos being banned from airplay on MuchMusic.

The band's original members were:

• Jordy Birch - vocals
• Todd Simko - lead guitar
• Dave Hadley - bass guitar
• Leigh Grant - drums; replaced by Jim Hobbs in 1996
• Mark Henning - keyboards; left the band in 1994

The group disbanded in 2000, citing "musical differences".

Jordy Birch went onto having a solo career, with the single, "The Moola Song."

Discography

• Greed (1992) - EP
• Pureafunalia (1992)
• Generation 6-Pack (1994); reissued with some changes as Generation Six-Pack (1996)
• Extra Purestrial (1995) - EP
• Feverish (1998)

Canadian rock groups | 1990s music groups | Alternative musical groups