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Pro Wrestling USA was a Professional wrestling promotion in the United States of America in the mid 1980s. It was an attempt to unify various federations, including Jim Crockett Promotions, the AWA, and other members of the NWA
Background
By 1984, Vince McMahon had begun moves to take the then-World Wrestling Federation national. This was in total disregard to the NWA and its territory system. In a bid to counter the new threat, various promoters across America decided to co-promote wrestling shows.
First Attempt
Jerry Lawler, Jerry Jarrett (later one of the promoters behind NWA:TNA), Verne Gagne of the AWA, the CWA, Ole Anderson of GCW, Jim Crockett Promotions, and other NWA promoters got together to co-promote wrestling shows nationally. This joint venture became known as Pro Wrestling USA, and managed to get a show on ESPN.
This loose alliance of promoters from across America was to serve to act as a national federation. Pro Wrestling USA shows could boast, for example, an AWA and NWA World Title fight on the same card.
While, at the behest of Jerry Lawler and Jerry Jarrett, the first show took place in Memphis, Pro Wrestling USA shows were promoted across the member's territories. Further, many Pro Wrestling USA shows were taped in East Rutherford, New Jersey, in the heart of the former WWF territory. This was a serious attempt to undermine the WWF, in its home turf, at a moment of financial weakness.
The peak of Pro Wrestling USA came at Superclash, in Chicago. Over 21,000 people crammed into Comiskey Park on September 28, 1985. The card for the show was headlined by Ric Flair Vs Magnum T.A. for the NWA title, and Rick Martel Vs. Stan Hansen for the AWA title.
The arrangement, however, would only remain in existence for a few more months. Arguments between promoters, primarily Gagne and Crockett, severed the ties. Crockett opted to leave the group, and within months, the Pro Wrestling USA shows were simply repackaged AWA programs.
Aftermath
Jim Crockett Promotions would expand nationally by itself, and eventually (after a sale to Ted Turner) become World Championship Wrestling. Nearly a decade after Pro Wrestling USA, WCW would eventually overtake the WWF in the ratings. Similarly, the Universal Wrestling Federation would also become a national federation for a short while. Jerry Jarrett and his son Jeff Jarrett later founded NWA:TNA. Superclash II—an all AWA affair—on May 2, 1987 at San Francisco's Cow Palace would draw 2,800.
Second Attempt
In 1988, 3 of the Pro Wrestling USA federations made a second attempt to unify their federations. This second attempt would be made between Fritz Von Erich's WCCW (a Texas based territory), Jerry Jarrett's CWA (based out of Memphis), CWF and the AWA.
Under the arrangement, Jerry Lawler, a wrestler for the CWA, won the AWA World Title. Lawler would defend the title against WCCW's Terry Taylor. Lawler then began a feud with WCCW's World Champion, Kerry Von Erich. The payoff match happened at a joint Pay Per View, in Chicago, named AWA SuperClash III, on December 13, 1988. It would be the AWA's only pay per view, as Superclash 1, 2, and 4 weren't pay-per-views. Also on the card was David McLane's POWW Lingerie Street Fight Battle Royal.
By this time, the WWF had firmly been established as a national federation, and Jim Crockett Promotions had bought out many NWA territories and also gone national, and was being sold to Ted Turner as World Championship Wrestling. Superclash III did a fraction of the buy-rate an equivalent WWF or Crockett / WCW Pay Per View would have done (Where NWA's Starrcade '88 did a 1.8, Superclash III did a .5). While AWA placed the official attendance at 1,672, many suspect that only a fraction of this number (1,000 or less) attended the Chicago Pavilion.
The show saw a Unified World Champion crowned after Jerry Lawler defeated Von Erich.
The numbers Gagne gave the other promoters were drastically different to those he told the general public. This led the WCCW, CWA and CWF to feel short changed, accusing Gagne of lying to them about the show's revenues.
As a result, Jerry Lawler refused to defend his title in the AWA. WCCW, which was depending on a strong buy-rate to survive, ended up insolvent. WCCW was bought out by Jarrett, who merged it with the CWA to form the USWA—without the AWA. The incident left the AWA without a world champion, and the federation eventually went out of business.
"Pro Wrestling USA"