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Polo Ralph Lauren () is one of the many brands of clothing designed by Ralph Lauren, an American fashion designer. Ralph Lauren specialises in casual/semi-formal wear for men and women.
Brand history
The brand was launched in 1967 when he purchased the name from Brooks Brothers, for whom he worked at the time, and in 1968 started a line of men's ties. By 1969 he had a boutique store within the Manhattan department store Bloomingdale's. In 1971, Polo Ralph Lauren launched its first women's collection and his first standalone store in Beverly Hills, California. Ten years later, in 1981, the brand went global with its first international store on London's New Bond Street. The Polo Sport line came about in 1993. *
The brand now produces clothing, fragrances, operates the restaurant RL in Chicago, and sponsors a Harlem cancer center in association with Memorial Sloan-Kettering Cancer Center. The flagship store is now located in the Rhinelander Mansion 867 Madison Avenue at 72nd Street, also in New York City.
Ralph Lauren is the United States' largest fashion designer/retailer, with sales in excess of three billion dollars a year.
Polo classics
One of the most famous pieces in the Polo line is the classic polo featuring the now-iconic Polo player on the left breast of the shirt. This shirt in particular became a fashion must in the 1980s with the preppy set. Other Polo classics include the cashmere cableknit sweater and the oxford cloth button-down shirt.
Clothing brands
Since the inception of Polo in 1967, Ralph Lauren has created many other brands. They include:
Clothing for men:
- Purple Label, his signature men's line
- Polo Ralph Lauren
- RLX, a high-end sports clothes company
- Polo Jeans Co. for men
- Big & Tall
- Polo Golf for men
- Polo Black Label Collection for Men
- RRL (Double RL), vintage-inspired Western wear
Clothing for women:
- Ralph Lauren Collection, his finest women's line
- Ralph Lauren Black Label
- Ralph Lauren Blue Label
- Lauren Ralph Lauren
- Ralph Lauren Golf for women
- Polo Jeans Co. for women
- RLX
- Pink Pony, benefiting cancer care and prevention
The company has recently developed Rugby, Ralph Lauren's newest brand, intended to appeal to the college set.
Polo Ralph Lauren also owns the hip boutique retailer Club Monaco, which operates independently within the RL corporate structure.
External links
- Official Site
- Ralph Lauren Polo Data Data gathered about Polo Ralph Lauren Childrens Clothing
"Polo Ralph Lauren"